Make smart calls with comprehensive consumer data.

Consumer behavior is an essential component of company and category performance. Comprehensive, real-time consumer data can differentiate your research. What could you do with a complete view of sales growth drivers?


Omnichannel consumer insights in a changing world.

As the market landscape continues to change at a pace never seen before, our comprehensive real-time consumer data provides insight into current performance and helps accurately forecast future implications to sales growth. Consumer behavior is a key driver of sales growth for any company, and should be an essential part of your research toolkit.

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A Single-sourced, Omnichannel View

Track verified purchase behaviors across all channels — from C-Store to Big Box to eCommerce.

Across a Variety of Consumer Sectors

Explore data across multiple sectors including F&B, Health & Beauty, Pet, Baby, QSR, and more.

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Every Type of Shopper

America’s largest, most representative consumer panel captures even hard to reach consumers.

Get more with Numerator.

You’re missing more than half (55%) of shopping if you’re relying solely on traditionally tracked channels.

Start seeing more trips, more channels, and more insights with Numerator’s modern consumer panel.

Numerator's OmniPanel by the numbers.

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Active Panelists
More Trips than Legacy Panels
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Survey Response Rate

Get the latest insights from Numerator

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Dollar Tree's Price Increases

Numerator fielded an Instant Survey to 208 Dollar Tree shoppers in Virginia where the $1.25 price increase had already rolled out. View the report to see the full analysis.

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Oat: The New G.O.A.T in Milk

As Non-Dairy Milk Alternatives continue to grow, find out how Oat Milk compares to Almond and Coconut, and who the shoppers purchasing Oat Milk are.

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Beauty Category Overview

The Pandemic accelerated a shift online for the Beauty category. Learn more about this shift and which retailers and brands are now winning thanks to the growth in eCommerce.

Grow more with modern insights.

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Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.