Omnichannel consumer insights in a changing world.
As the market landscape continues to change at a pace never seen before, our comprehensive real-time consumer data provides insight into current performance and helps accurately forecast future implications to sales growth. Consumer behavior is a key driver of sales growth for any company, and should be an essential part of your research toolkit.
A Single-sourced, Omnichannel View
Track verified purchase behaviors across all channels — from C-Store to Big Box to eCommerce.
Across a Variety of Consumer Sectors
Explore data across multiple sectors including F&B, Health & Beauty, Pet, Baby, QSR, and more.
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You’re missing more than half (55%) of shopping if you’re relying solely on traditionally tracked channels.
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Numerator's OmniPanel by the numbers.
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Dollar Tree's Price Increases
Numerator fielded an Instant Survey to 208 Dollar Tree shoppers in Virginia where the $1.25 price increase had already rolled out. View the report to see the full analysis.
Oat: The New G.O.A.T in Milk
As Non-Dairy Milk Alternatives continue to grow, find out how Oat Milk compares to Almond and Coconut, and who the shoppers purchasing Oat Milk are.
Beauty Category Overview
The Pandemic accelerated a shift online for the Beauty category. Learn more about this shift and which retailers and brands are now winning thanks to the growth in eCommerce.