Omnichannel consumer insights in a changing world.
Discover what you don’t know with more trips, more channels and more CPG insights.
Omnichannel visibility
All retail channels: bodegas to Big Box to ecommerce
Both buy
and why
Purchase-triggered surveys link behaviors and attitudes
Fast
insights
On-demand access to purchase data, updated daily
We understand what others can't.
Omnichannel panelists
Each panelist is tracked across all channels — which is the only way to understand switching
Ecommerce coverage
Leading source of growth — 46% of all consumer buying is in non-traditional channels
Technology-driven speed
We can report within days, using % of HHs reporting
CPG categories getting more.
More coverage. More insights. More growth.
BevAlc & Beverage
Gain an omnichannel view of what consumers are drinking both on- and off-premise, including liquor, kombucha and craft beer.
Food & Restaurants
Understand the omnichannel food marketplace and gain insight into private label, QSR, and non-traditional channels.
Health & Beauty
Discover what consumers are putting on and in their bodies, where they’re buying, and how they're influenced by media consumption and online disruption.
80 of the top 100 CPG brand manufacturers trust Numerator.
Our top solutions for CPG.
Shopper Insights
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Survey
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
TruView
Measure your market share across all channels and with consumer context – at the speed of the consumer.
Case study: BODYARMOR leverages Numerator to gain distribution into key retailers
Learn how BODYARMOR demonstrated to a major club and dollar retailer that there existed an immediate opportunity to increase sales if they began carrying BODYARMOR products.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Correcting Consumer Miss-Understanding: A Guide to Your OmniConsumer
Nearly 50% of consumer shopping trips that take place in channels missed by legacy solutions.
Numerator's SNAP Insights Center
SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.
A Prime View: Amazon's CPG Share Growth
Download our analysis to understand Amazon's growth in the CPG space.