We understand what others can't.
Each panelist is tracked across all channels ? which is the only way to understand switching
Leading source of growth ? 46% of all consumer buying is in non-traditional channels
We can report within days, using % of HHs reporting
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Our top solutions for CPG.
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
Measure your market share across all channels and with consumer context – at the speed of the consumer.
Case study: BODYARMOR leverages Numerator to gain distribution into key retailers
Learn how BODYARMOR demonstrated to a major club and dollar retailer that there existed an immediate opportunity to increase sales if they began carrying BODYARMOR products.
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Correcting Consumer Miss-Understanding: A Guide to Your OmniConsumer
Nearly 50% of consumer shopping trips that take place in channels missed by legacy solutions.
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With reopening in site, how will various grocery categories be affected as consumers return to restaurants and QSRs?
A Prime View: Amazon's CPG Share Growth
Download our analysis to understand Amazon's growth in the CPG space.