Omnichannel consumer insights in a changing world.
Discover what you don’t know with more trips, more channels and more CPG insights.
Omnichannel visibility
All retail channels: bodegas to Big Box to ecommerce
Both buy
and why
Purchase-triggered surveys link behaviors and attitudes
Fast
insights
On-demand access to purchase data, updated daily
We understand what others can't.
Omnichannel panelists
Each panelist is tracked across all channels 🡪 which is the only way to understand switching
Ecommerce coverage
Leading source of growth 🡪 46% of all consumer buying is in non-traditional channels
Technology-driven speed
We can report within days, using % of HHs reporting
CPG categories getting more.
More coverage. More insights. More growth.
BevAlc & Beverage
Gain an omnichannel view of what consumers are drinking both on- and off-premise, including liquor, kombucha and craft beer.
Food & Restaurants
Understand the omnichannel food marketplace and gain insight into private label, QSR, and non-traditional channels.
Health & Beauty
Discover what consumers are putting on and in their bodies, where they’re buying, and how they're influenced by media consumption and online disruption.
CPG companies that trust Numerator.
Understand the full path to purchase.
Ad Intel
Make better advertising decisions by leveraging a single source to monitor the changing landscape across traditional and emerging media channels.
Pricing Intel
The fastest, most comprehensive price monitoring solution you need to develop a competitive and timely pricing strategy.
Promotions Intel
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Case study: Red Bull turns competitive threat into competitive advantage.
Learn how Red Bull leveraged Numerator’s Test Panel to turn a competitive threat into insights to inform strategy and thought leadership to deepen retail partner relationships.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Correcting Consumer Miss-Understanding: A Guide to Your OmniConsumer
Nearly 50% of consumer shopping trips that take place in channels missed by legacy solutions.
Numerator Grocery Vulnerability Index
With reopening in site, how will various grocery categories be affected as consumers return to restaurants and QSRs?
Health and Wellness in the Time of COVID
Where are health-conscious consumers directing their attention and their dietary dollars in 2021?