ENTERPRISE BRANDS – CONSUMER PACKAGED GOODS

Meet dynamic consumer needs as they change faster than ever.

You need comprehensive, real-time insights into shopper influencers, behaviors, and opinions to keep up and solve for tomorrow. What could you do with a more complete view of all your buyers?

industy-banner-shape

Omnichannel consumer insights in a changing world.

Discover what you don’t know with more trips, more channels and more CPG insights.

Every Type of Shopper

America’s largest, most representative consumer panel.

Omnichannel Visibility

All retail channels: from bodegas to big box to eCommerce.

Both Buy and Why

Purchase-triggered surveys link behaviors and attitudes.

Fast Insights

On-demand access to purchase data, updated daily.

We understand what others can't.

Omnichannel Panelists

Each panelist is tracked across all channels — which is the only way to understand switching.

eCommerce Coverage

Leading source of growth — 46% of all consumer buying is in non-traditional channels.

Technology-driven Speed

We can report within days, using % of households reporting.

CPG categories getting more.

More coverage. More insights. More growth.

Bevalc icon
BevAlc & Beverage
Gain an omnichannel view of what consumers are drinking both on- and off-premise, including liquor, kombucha and craft beer.
noun-plate-3880884-004A52
Food & Restaurants

Understand the omnichannel food marketplace and gain insight into private label, QSR, and non-traditional channels.

health and beauty
Health & Beauty

Discover what consumers are putting on and in their bodies, where they’re buying, and how they’re influenced by media consumption and online disruption.

80 of the top 100 CPG brand manufacturers trust Numerator.

Mondelez International Logo
Unilever Logo
proctor & gamble logo
Kellogg's Logo
Hershey logo

Numerator OmniPanel

To keep pace with fast-changing consumer behavior, Numerator’s OmniPanel goes beyond traditional measurement to deepen your consumer understanding.

Our top solutions for CPG brands

people insights
Shopper Insights

Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.

speech bubbles
Survey

Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.

TRENDS
TruVIew

Measure your market share across all channels and with consumer context — at the speed of the consumer.

CASE STUDY
Rise Brewing Company
Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque.
LEARN MORE
Rise Brewing Company
Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque.
LEARN MORE
Rise Brewing Company
Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque.
LEARN MORE
Previous slide
Next slide
CASE STUDY

BODYARMOR

Learn how BODYARMOR demonstrated to a major club and dollar retailer that there existed an immediate opportunity to increase sales if they began carrying BODYARMOR products.

CASE STUDY

Clif Bar

See how the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers.

CASE STUDY

Reckitt Benckiser

Learn how the RB team saw an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.

Stay in the know.

Rectangle 53
ARTICLE
Impact of GLP-1 Drugs

Explore the impact of the rising use of GLP-1 medications like Ozempic and Wegovy on consumer behavior, and the implications for consumer packaged goods companies.

Rectangle 53
REPORT
Modern Measures

Deep dive into Consecutive Repeat Rate and Customer Lifetime Value, two unique and powerful measurements that provide valuable insight into loyalty and its influence on brand performance.

Rectangle 53
INSIGHTS HUB
SNAP Insights Center

Learn more about SNAP recipients – who they are, how their shopping habits differ from Non-SNAP households, and how benefit reductions impact their spending.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.