Meet dynamic consumer needs as they change faster than ever

Consumer Packaged Goods

You need comprehensive, real-time insights into shopper influencers, behaviors, and opinions to keep up and solve for tomorrow. What could you do with a more complete view of all your buyers?

Omnichannel consumer insights in a changing world

Discover what you don’t know with more trips, more channels and more CPG insights.

Every type of shopper

Every type of shopper

America's largest, most representative consumer panel

Omnichannel visibility

Omnichannel visibility

All retail channels: bodegas to Big Box to ecommerce

Both buy and why

Both buy and why

Purchase-triggered surveys link behaviors and attitudes

Fast insights

Fast insights

On-demand access to purchase data, updated daily

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We understand what others can't

Omnichannel panelists

Each panelist is tracked across all channels 🡪 which is the only way to understand switching

Ecommerce coverage

Leading source of growth 🡪 46% of all consumer buying is in non-traditional channels 

Technology-driven speed

We can report within days, using % of HHs reporting

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Understand the full path to purchase with all of Numerator’s solutions

ad intel

Ad Intel

Make better advertising decisions by leveraging a single source to monitor the changing landscape across traditional and emerging media channels.

pricing intel

Pricing Intel

The fastest, most comprehensive price monitoring solution you need to develop a competitive and timely pricing strategy.


Promotions Intel

Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.

Over 400 CPG companies are adapting their business strategies with Numerator

Bev Alc, Beverage

Bev Alc, Beverage
Gain an omnichannel view of what consumers are drinking both on- and off-premise, including liquor, kombucha and craft beer.

Food, Restaurants

Food, Restaurants
Understand the omnichannel food marketplace and gain insight into private label, QSR, and non-traditional channels.

Health, Beauty, Personal Care

Health, Beauty, Personal Care
Discover what consumers are putting on and in their bodies, where they’re buying, and how they're influenced by media consumption and online disruption.


Case Study: Red Bull turns competitive threat into competitive advantage with Numerator Test Panel

red bull cpg case study

How would you adapt your business strategy if you had the most comprehensive omnichannel insights, even faster?

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NUM-WR 2018-10-04 Get In Touch