INNOVATIVE INSIGHTS FOR INNOVATIVE BRANDS

Consumer Electronics

Unlock growth with a deeper understanding of electronics consumer purchasing behavior and the advertising, promotions and pricing that influence that behavior.

Track consumer behaviors

Gain insight into what consumers buy, where they shop, how much they spend, and more, with America’s largest, most representative consumer panel.

Understand consumer opinions

Receive direct consumer feedback through targeted surveys issued in-the-moment throughout the consumer journey.

Measure consumer influencers

Track the omnichannel pricing, promotions and advertising that can influence consumer decisions along the path to purchase.

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Leading brands use Numerator data to understand and engage their loyal and not-so-loyal shoppers

To win modern electronics consumers, you need to understand them

Like modern technology, your modern consumer is constantly evolving. Numerator helps leading consumer electronics brands develop a deeper understanding of consumers by bringing together the advertising, promotions and pricing data that influence why consumers buy and connecting it with comprehensive data on their purchasing behavior.

The modern consumer panel

The Numerator OmniPanel is America’s largest, most representative consumer panel. Our gamified and user-friendly consumer app creates highly engaged panelists, leading to 13x more trips captured than legacy panels and better coverage across channels - from electronics stores to big box to ecommerce.

450K

Panelists uploading receipts

1 billion

Shopping trips captured

44K+

Retailers tracked

Find out “Why” with Numerator Surveys

Target known purchasers

Identify participants based on verified purchase data, eliminating the need for expensive and unreliable screeners.

...with shorter surveys...

Tracked purchase behavior allows you to get right to the questions that matter, shortening survey length and improving response rates.

asked in the right moments

Surveys triggered by verified behaviors minimize recall bias and result in representative and timely insights.

Measure the influences on consumer purchase decisions with Numerator’s suite of path solutions

MAP Intel

Protect your brand equity. Efficiently monitor reseller channels for pricing policy compliance with automated price monitoring and manage enforcement efforts through an interactive dashboard.

Promotions Intel

Increase the effectiveness of your trade promotions. Gain a complete view of retailers’ print and digital promotional tactics, assortment and versioning, allowing you to effectively plan trade promotions that attract the attention of consumers and retail trade partners alike.

Ad Intel

Keep pace with the advertising landscape. Make better advertising decisions by efficiently monitoring and analyzing competitive advertising spend, creative execution, and media usage across traditional and digital channels.