To win modern electronics consumers, you need to understand them.
Like modern technology, your modern consumer is constantly evolving. Numerator helps leading consumer electronics brands develop a deeper understanding of consumers by bringing together the advertising, promotions and pricing data that influence why consumers buy and connecting it with comprehensive data on their purchasing behavior.
Track consumer behaviors
Gain insight into what consumers buy, where they shop, how much they spend, and more, with America’s largest, most representative consumer panel.
Understand consumer opinions
Receive direct consumer feedback through targeted surveys issued in-the-moment throughout the consumer journey.
Measure consumer influencers
Track the omnichannel pricing, promotions and advertising that can influence consumer decisions along the path to purchase.
Get more from the modern consumer panel.
More panelists
1M+ Panelists uploading receipts to the Numerator OmniPanel - America’s largest, most representative consumer panel
More trips
1 Billion+ Shopping trips captured and 13x more trips captured than legacy panels
More retailers
44K+ Retailers tracked across more channels – from electronics stores to big box to ecommerce.
Leading brands trust Numerator.
Top Numerator solutions for consumer electronics.
Shopper Insights
Reach a deep understanding of your consumer with on-demand access to shopper demographic, psychographic and purchase behavior data, powered by the Numerator OmniPanel.
Surveys
Unlock integrated survey analysis to accelerate your growth – by connecting you to consumers and their known behaviors.
Pricing Intel
Make effective pricing strategy decisions to stay competitive and efficient, with access to real-time and comprehensive omnichannel pricing data.
Solutions that give you more insights.
Measure the influences on consumer purchase decisions with Numerator’s suite of path solutions
MAP Intel
Protect your brand equity. Efficiently monitor reseller channels for pricing policy compliance with automated price monitoring and manage enforcement efforts through an interactive dashboard.
Promotions Intel
Increase the effectiveness of your trade promotions. Gain a complete view of retailers’ print and digital promotional tactics, assortment and versioning, allowing you to effectively plan trade promotions that attract the attention of consumers and retail trade partners alike.
Ad Intel
Keep pace with the advertising landscape. Make better advertising decisions by efficiently monitoring and analyzing competitive advertising spend, creative execution, and media usage across traditional and digital channels.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Consumer Impact Report: Stimulus Checks
We surveyed over 1,500 of our OmniPanelists who identified themselves as having received the first two payments.
Webinar: COVID-19 Impact on Durables Buying Behavior
Much-needed visibility into the impact COVID-19 is having on purchases, as well as insight into what to expect post-pandemic.
Advertising Comparative Analysis: Apple and Microsoft
Wouldn’t it be nice if you could have direct access to the strategic advertising plans of the world’s top companies?