INNOVATIVE INSIGHTS FOR INNOVATIVE BRANDS

Consumer Electronics

Unlock growth with a deeper understanding of electronics consumer purchasing behavior and the advertising, promotions and pricing that influence that behavior.

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Track consumer behaviors

Gain insight into what consumers buy, where they shop, how much they spend, and more, with America’s largest, most representative consumer panel.

Understand consumer opinions

Receive direct consumer feedback through targeted surveys issued in-the-moment throughout the consumer journey.

Measure consumer influencers

Track the omnichannel pricing, promotions and advertising that can influence consumer decisions along the path to purchase.

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Leading brands use Numerator data to understand and engage their loyal and not-so-loyal shoppers

To win modern electronics consumers, you need to understand them

Like modern technology, your modern consumer is constantly evolving. Numerator helps leading consumer electronics brands develop a deeper understanding of consumers by bringing together the advertising, promotions and pricing data that influence why consumers buy and connecting it with comprehensive data on their purchasing behavior.

Top Numerator solutions for consumer electronics

shopper insights

Shopper Insights

Reach a deep understanding of your consumer with on-demand access to shopper demographic, psychographic and purchase behavior data, powered by the Numerator OmniPanel.

consumer insights survey

Surveys

Get right to the heart of consumer sentiments and opinions by targeting verified purchasers with shorter surveys, asked in the right moments.

pricing intelligence

Pricing Intel

Make effective pricing strategy decisions to stay competitive and efficient, with access to real-time and comprehensive omnichannel pricing data.

The modern consumer panel

The Numerator OmniPanel is America’s largest, most representative consumer panel. Our gamified and user-friendly consumer app creates highly engaged panelists, leading to 13x more trips captured than legacy panels and better coverage across channels - from electronics stores to big box to ecommerce.

450K
Panelists uploading receipts
1 billion
Shopping trips captured
44K+
Retailers tracked

Find out “Why” with Numerator Surveys

Target known purchasers

Identify participants based on verified purchase data, eliminating the need for expensive and unreliable screeners.

consumer surveys

...with shorter surveys...

Tracked purchase behavior allows you to get right to the questions that matter, shortening survey length and improving response rates.

consumer surveys

asked in the right moments

Surveys triggered by verified behaviors minimize recall bias and result in representative and timely insights.

consumer insights survey

Measure the influences on consumer purchase decisions with Numerator’s suite of path solutions

MAP Intel 

Protect your brand equity. Efficiently monitor reseller channels for pricing policy compliance with automated price monitoring and manage enforcement efforts through an interactive dashboard.

MAP Intel
Promotions Intel 

Increase the effectiveness of your trade promotions. Gain a complete view of retailers’ print and digital promotional tactics, assortment and versioning, allowing you to effectively plan trade promotions that attract the attention of consumers and retail trade partners alike.

Promotions Intel
Ad Intel 

Keep pace with the advertising landscape. Make better advertising decisions by efficiently monitoring and analyzing competitive advertising spend, creative execution, and media usage across traditional and digital channels.

Ad Intel

Find out how Numerator can help you understand and engage your omnichannel shopper

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