HOME IMPROVEMENT
Fuel your next phase of growth with unmatched insight into today’s home improvement consumer.
Stay ahead in a shifting home improvement landscape with robust consumer profiles, comprehensive coverage, and trusted insights from verified buyers.
Find more growth in a changing market.
In today’s project-driven market, winning requires knowledge of how and why consumers build, renovate, and repair. Numerator helps home improvement brands and retailers grow with deep behavioral data from highly engaged, verified buyers—delivering a clearer view of project journeys through anytime access to the industry’s most comprehensive omnichannel data, sourced directly from consumers.
Understand home improvement buyers' behavior.
Today’s consumer continues to evolve in the home improvement market, so to win shoppers brands need a deep understanding of consumer beliefs, behaviors and the space between what consumers say and what consumers do. Especially with every purchase being a critical opportunity to understand the consumer with longer purchase cycles and fewer chances to learn what truly influences purchase decisions.Numerator helps leading home improvement brands and retailers grow an understanding with unprecedented visibility from a single source of data provided by verified buyers.
Project-Based Purchase Journey Understanding
Understand how shoppers move from inspiration to purchase across big-ticket and replenishment items, including where projects start, how long they last, and which retailers win different stages.
Channel & Retailer Leakage Identification
Identify where category and brand dollars are leaking across home centers, mass, specialty, and online, and quantify the opportunity to win trips back.
New Product & Innovation Performance Tracking
Measure early trial, repeat, and source of volume for new tools, materials, or smart-home products to understand whether growth is incremental or shifting from competitors.
Explore the retailer snapshots.
Explore demographic and psychographic highlights of these retailers shoppers and their top retail channels.
Get more with Numerator.
More Panelists
200k+ longitudinal panelits
More Trips
2 billion+ shopping trips captured
More Retailers
44k+ retailers tracked across more channels — from home improvement stores to big box to eCommerce
A modern panel for more insight into modern consumers.
The Numerator OmniPanel provides a single source of consumer insights to help you marketing to consumers — not demographics.
2B+
SHOPPING TRIPS CAPTURED
44k+
RETAILERS TRACKED
2,500+
Psychographic & Media Consumption Attributes
Top insights for home improvement brands.
PANEL
Advanced Shopper Panels
Learn about key People Groups, where they shop, and why they buy, then go a step further to understand their attitudes, interests and opinions outside of purchase behavior.
PANEL
Cross-Purchase Report
Identify attachment rates between brand or category buyers, and determine which other products or categories were most likely to be purchased by the same households purchasing your brand.
PANEL
Retailer Leakage Report
Develop a winning strategy with your retailer partners by understanding leakage at the category and brand level, which shoppers are driving it, and where leaked dollars are going.
Take the quiz to find out how Verified Voices can help your business grow.
Stay in the know with the latest research from Numerator.
Home Improvement Tracker
Get a high level view of emerging trends and category metrics for the home improvement industry.
Consumer AI Adoption Trends
Learn how shoppers are using artificial intelligence, both broadly and with regards to their shopping activities.
Generations Hub
Explore shopper insights across Gen Z, Millennials, Gen X and Boomers including their market size, distinct shopping behaviors, and shifting consumer expectations.