Numerator has released omnichannel share data – across both brick & mortar and online outlets – to understand FMCG retailer performance over Black Friday and Cyber Weekend. Share data is provided for key retailers as well as by generation, income and ethnicity.
This data comes from Numerator’s one-million person share tracking system, which provides an omnichannel view of consumer spend. Numerator's share tracking system is still in beta testing and is coming more broadly soon.