GROWTH IN SIGHT

Insights into the growth you may be missing.

Numerator’s Growth in Sight analysis uncovers the growth that brands & retailers might not have visibility into due to outdated or incomplete datasets. It exposes $101 billion in growth happening outside of traditional Food, Mass and Drug channels, and shines a spotlight on the consumers driving the growth. With this added visibility, brands can adjust their strategies to drive more growth in today’s increasingly cross-channel retail landscape.

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Highlights from the analysis.

0
%

of CPG growth in the past year happened outside of traditional FMD channels

0
%

of all CPG categories are growing faster in non-FMD channels

0
%

of the top 100 CPG categories are growing faster in non-FMD channels

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See more by downloading the full whitepaper.

We will walk you through the importance of data simplicity, share findings from other top brands & retailers, and outline the steps you should take to find growth. Download the full whitepaper to gain deeper insights into...

  • Which categories are growing the fastest in non-traditional channels
  • How brands & retailers are winning by expanding their views beyond FMD
  • Why consumers are choosing non-FMD channels and who’s shifting their spend
     

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