Highlights from the analysis.
of CPG growth in the past year happened outside of traditional FMD channels
of all CPG categories are growing faster in non-FMD channels
of the top 100 CPG categories are growing faster in non-FMD channels
See more by downloading the full whitepaper.
We will walk you through the importance of data simplicity, share findings from other top brands & retailers, and outline the steps you should take to find growth. Download the full whitepaper to gain deeper insights into...
- Which categories are growing the fastest in non-traditional channels
- How brands & retailers are winning by expanding their views beyond FMD
- Why consumers are choosing non-FMD channels and who’s shifting their spend