With many Quick Serve Restaurants (QSRs) and restaurants closed or limited since the onset of the COVID-19 pandemic, consumers have had to shift spending to groceries and other at-home meal options. With reopening in sight, how will various grocery categories be affected as consumers return to restaurants and QSRs? In other words, which categories are the most vulnerable to changes in spending?
To answer this question, Numerator has created the Grocery Vulnerability Index. The Grocery Vulnerability Index leverages the Numerator OmniPanel, the largest omnichannel consumer panel, to measure the likelihood that a change in QSR/Restaurant spending will correlate to or result in a change of spending for a given category.
To understand more about the vulnerability of your brand & category, contact your Numerator consultant.