Assess the financial strength of your buyer base.

Numerator’s Brand Strength Score enables brands & retailers to assess the financial strength of their buyers by understanding their purchasing power. In today’s inflationary environment, understanding the financial health of your shopper base is more important than ever. The score gives brands & retailers a common metric to examine to inform decisions related to consumers’ financial sensitivities. 

Explore definitions and examples below, or reach out for your own custom score.


Reach out for your own brand strength score.

Interested in learning more about the financial strength of your buyer base? This analysis leverages data from Numerator Portfolio Insights, which is available by subscription. Reach out today to discuss options for accessing your own brand strength score.

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