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In order to provide retailers and manufacturers with the fastest, most complete view into this unprecedented back-to-school season, Numerator is launching the 2020 Back to School (BTS) Index. The Index will provide weekly insight into omnichannel BTS advertising, promotional and purchase data as consumers shift from bricks to clicks to shop for a school year filled with uncertainty.
The Numerator Back to School Index tracks advertising, promotional and consumer buying behavior each week vs year ago. The advertising intel tracks ads with back-to-school messaging and keywords, while the promotional and consumer buying insights track three key category groupings:
School Supplies including: notebooks, writing supplies, drawing supplies, and more
Electronics including: computers & accessories, tablets & eReaders, electronics accessories and more
Apparel including: accessories, footwear, boys & girls apparel and more
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