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SNAP

Explore how SNAP policy and program changes shape grocery shopping, household budgets, and retail strategy across the U.S. Find data and analysis on the shoppers, categories, and market dynamics connected to this essential program.

Featured SNAP Resources

Closeup portrait woman grocery shopping
Featured Article

SNAP Spending in 2026

Learn how SNAP policy changes in 2026 are reshaping spending, eligibility, and shopper behavior, from food restrictions to shifting retail choices.

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Woman looking at the shelf in the grocery store
Interactive Insights

SNAP Shopper Scorecard

Numerator’s SNAP Shopper Scorecard highlights how retailer selection and spending differs between SNAP and Non-SNAP households.

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All SNAP Resources

Article SNAP Spending in 2026: How OBBBA and Food Restrictions Are Changing Consumer Behavior Interactive Insight SNAP Shopper Scorecard Interactive Insight State of SNAP Interactive Insight SNAP Trip Tracker Article The Uncertainty Era: How SNAP Delays Impact Shoppers Webinar Developing Promotional Strategies in an Uncertain Environment Report The SNAP Evolution: Supporting Shoppers in a Changing Economy Article The Impact of Ending the Emergency SNAP Benefits White Paper Getting an Accurate View of SNAP Shopping Behaviors Report Helping SNAP Consumers During Economic Headwinds Article Government Shutdown Aftershocks: Impact on SNAP Beneficiaries

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