In-Platform Specialty Surveys

An end-to-end solution that removes complexity from advanced survey research.

Built on an intuitive, guided workflow, Specialty Surveys integrate methodology and advanced sampling logic to streamline audience targeting, questionnaire design, and analysis. The result is a faster, smarter, and more reliable way to uncover insights and empower more confident decisions.

Numerator’s differentiated research methodologies powered by our unique ability to capture longitudinal, receipt-backed data.

NEW

New Item Survey

New Item Survey connects you with verified buyers within days of launch—going beyond the limits of traditional research. With timely, high-confidence insights, you can optimize performance and improve new item success.

Lapsed, Retained, New Survey
The Lapsed, Retained, New Survey connects you with verified buyers and segments results by purchase behavior, equipping you with actionable insights to win back customers, strengthen loyalty, and drive more effective acquisition strategies.
Closers vs Non-Closers Survey
The Closers vs. Non-Closers Survey connects you with verified buyers to uncover why customers choose certain retailers over others, helping you reduce leakage, improve conversion, and retain more shoppers.
Brand vs Non-Brand Buyers Survey
The Brand vs. Non-Brand Buyers Survey connects you with verified buyers to highlight what sets your customers apart from the broader category, giving you the insights needed to strengthen positioning and grow share.
Heavy, Medium, Light Survey
The Heavy, Medium, Light Buyers Survey connects you with verified buyers to reveal how attitudes and behaviors differ by purchase frequency, so you can better engage each segment and unlock growth opportunities.
Expanders vs Contractors Survey
The Expanders vs. Contractors Survey connects you with verified buyers to understand why engagement with your brand is increasing or declining, providing the insights you need to accelerate growth and minimize loss.

Explore more of our advanced research methodologies available in specialty surveys.

TURF Survey
An advanced research methodology that identifies the optimal combination of products or messages to maximize reach and overall market impact.
Monadic Concept Test Survey
An advanced research methodology that enables clean, unbiased comparisons across concepts by having each respondent evaluate just one, delivering clear, actionable insights to identify the strongest creative, product, or package.
Concept Test Survey
An advanced methodology designed to quickly evaluate concepts and capture high-quality feedback, helping you identify winning ideas and confidently move forward with new innovations.

Ready to see how Verified Voices Specialty Surveys can support your research?

Request your demo today.

Our experts will show you how in-platform Specialty Surveys simplify complex research—so you can build smarter surveys with confidence and unlock faster, more reliable insights from verified buyers.

Brands that trust Numerator Verified Voices.

Unilever Logo
Nestle logo
kings hawaiian logo
Loreal Logo
dollar-general-logo

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.