Discover how Diageo partnered with Numerator to understand consumer perceptions and awareness for an emerging beverage brand, Lone River Ranch Water. By combining quantitative surveys, qualitative video feedback, and behavioral purchase data, the team gained a holistic view of a niche audience to inform brand strategy and expansion beyond its core market.

This case study highlights how integrated consumer research and verified buyer insights can help emerging brands overcome limited data, uncover key purchase drivers, and build stronger connections with their target audience.

Learn how we:

• Captured early brand perceptions and awareness by targeting verified buyers in key growth markets
• Combined quantitative and qualitative insights to uncover deeper emotional drivers like word-of-mouth influence and product variety preferences
• Built a data-driven brand strategy by connecting consumer sentiment with behavioral purchase data

Download the full consumer research case study to see how brands use integrated insights to guide strategy for emerging products.