NUMERATOR VERIFIED VOICES®
Eliminate lengthy screeners.
Minimize recall bias.
Stop paying for incidence.
We validate with receipts so that you can trust the answers.
Launch highly-targeted surveys based on verified purchase behaviors and rich consumer profiles to reach the most qualified respondents for your research. Verified purchase data from shoppers of your categories and brands eliminates unreliable screeners and self-reported recall to deliver more accurate, actionable insights.
A flexible, tech-enabled research ecosystem to answer questions when and how you need

In-Platform Research
On-demand research for high quality, confident answers — fast.

Research Consulting
Partner with research experts to answer your most complex questions.
There’s “verified”, and then there’s verified by Numerator.
Verifies survey responder is not a bot
Verifies survey responder made a purchase (known to the retailer level)
Verifies survey responder is not a bot, made a purchase (known to the retailer, brand, category, item level)
People Verified
Verifies survey responder is not a bot
Purchase Verified
Verifies survey responder made a purchase (known to the retailer level)
Numerator Verified
Verifies survey responder is not a bot, made a purchase (known to the retailer, brand, category, item level)
Brands Insights Framework
Building a successful brand requires understanding consumers, measuring performance, and continuously optimizing strategy. Our framework brings together five connected capabilities that help brands make smarter decisions throughout the product lifecycle.


CASE STUDY
King Arthur Baking Company
Discover how King Arthur Baking Company utilized Verified Voices to hear directly from gluten-free bakers and developed a strategic plan to attract new customers, increase household penetration, and inspire existing customers to bake more often.
CASE STUDY
Diageo
Learn how Diageo leveraged Numerator Verified Voices research ecosystem to combine full-service quantitative surveys, qualitative video responses and behavioral panel data to connect with verified buyers and get early product feedback for their challenger brand, Lone River Ranch Water.
1.2M+
VERIFIED BUYERS TO SURVEY
2,500+
consumer attributes for targeting
2B+
receipts captured to trigger surveys
Ready to talk to verified buyers? Request your demo today.
Target hard-to-reach, verified buyers based on recent behaviors, get high-quality responses from highly engaged shoppers and track them over time.
Thank you!
A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.
Brands that trust Numerator Verified Voices®.





Today’s consumer has evolved. Have your research partners kept pace?
Survey response quality is eroding across the market research industry. To build intimacy and trust with consumers that leads to high quality survey responses, you need new, innovative ways of connecting with them to get thoughtful engagement. This comes through the right combination of data, tools, and service — and Numerator has them all.
The market research industry is plagued with respondent fraud. Not at Numerator.
Learn how our approach to research eliminates responses you need to throw away.

