Learn what consumers buy and why from a single survey partner.
From custom projects to Instant Surveys, and both quantitative and qualitative research, we have more consumer survey offerings than traditional survey providers, giving you more flexibility to reach verified buyers today and create integrated panel analysis tomorrow. Get answers at the speed of the modern consumer. Innovate at the speed of more.
Who you need
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
What you need
Answer a broad range of business questions with innovative methodologies and tools.
How you need it
Integrate analysis into an automated insights platform with flexible service levels and products.
Get more
with Numerator.
Target known buyers...
Find hard to reach groups like new purchasers weeks (if not months) ahead of industry standards
based on recent behaviors...
Minimize recall bias by triggering consumer surveys based on recent behaviors
and track over time
Gain deeper understanding of shifts in behaviors (ie: heavy, loyal, leaked and more) and consumer sentiment
Surveys by the numbers.
Verified buyers
Survey response rate
Clicks to set up & launch an Instant Survey
Quantify the power of your brand
with verified buyers.
More channels. More visibility. More competitive edge.
Concept screening
Innovate at the speed of the modern consumer. Ask consumers “what if?” Leverage targeted consumer surveys that reduce the time to understand consumers’ attitudes about your future initiatives.
New item launches
Get new item feedback faster. Trigger surveys as soon as the shopper makes a specific purchase to understand in-store experiences and gather initial feedback about your product.
Powerful segmentation profiles
Classify panelists into existing segmentation schemes, or create new segmentations based on both attitudes and behaviors. Target and track their behaviors over time.
Purchase journey surveys
Gain access to the same panelists’ attitudes and opinions tied to their purchase behavior and understand their purchase journey.
Lapsed shopper surveys
Win back lapsed shoppers. Arm yourself with the tools needed to win customers back to your brand by understanding their motivators, their omnichannel activity, and purchase behavior.
Longitudinal trackers
Access thorough coverage of historically hard to reach channels to identify the value of category shoppers, measure market performance, and competitive activity over time.
Go beyond the numbers to give your quantitative insights new life.
In qualitative research, you don't need a lot of people - you need the right people. With qualitative research from Numerator, you can finally be sure that you’re hearing from the right people by connecting with our verified buyers.
See verified buyers'
brand perception
Add color to brand perceptions of the buyers you care about - loyal, switchers, specific demographics, etc. - and gain deeper insight into in-home product storage, how they use products and what factors influence brand choice and more.
Explore innovation to unlock growth opportunities
Tap into verified buyers to understand attitudes and opinions of new product lines, updated packaging, pack size and more. Inform and track your innovation initiatives by hearing directly from consumers.
Shop alongside
verified buyers
Walk the aisles with your consumers, your competitors' consumers or verified category buyers via photo and video to gain insight into shopper experience, reactions to aisle displays, and the decision making process.
Brands, retailers, and agencies that trust Numerator Surveys.
Case study: Waterpik uncovers optimal product bundle to get Costco buy-in faster than ever
Waterpik leveraged Numerator Insights and Numerator Surveys to uncover optimal product bundle to get Costco buy-in faster than ever.
