NUMERATOR VERIFIED VOICES®

Eliminate lengthy screeners.
Minimize recall bias.
Stop paying for incidence.

Leverage deep behavioral data from highly engaged consumers to understand the attitudes that drove their purchase decisions via short, relevant surveys.

We validate with receipts so that you can trust the answers.

Launch highly-targeted surveys based on verified purchase behaviors and rich consumer profiles to reach the most qualified respondents for your research. Verified purchase data from shoppers of your categories and brands eliminates unreliable screeners and self-reported recall to deliver more accurate, actionable insights.

A flexible, tech-enabled research ecosystem to answer questions when and how you need

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In-Platform Research

On-demand research for high quality, confident answers — fast.

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Research Consulting

Partner with research experts to answer your most complex questions.

There’s “verified”, and then there’s verified by Numerator.

Not all verification methods are created equal. As the pioneer of receipt-backed consumer research, we set the industry standard for what verified means. Numerator is the only solution that links zero-party longitudinal purchase behavior with rich consumer profile data, all from a single source to deliver powerful insights you can trust.
People Verified

Verifies survey responder is not a bot

Purchase Verified

Verifies survey responder made a purchase (known to the retailer level)

Numerator Verified

Verifies survey responder is not a bot, made a purchase (known to the retailer, brand, category, item level)

People Verified

Verifies survey responder is not a bot

Purchase Verified

Verifies survey responder made a purchase (known to the retailer level)

Numerator Verified

Verifies survey responder is not a bot, made a purchase (known to the retailer, brand, category, item level)

Verifies survey responder is not a bot
People Verified
Purchase Verified
Numerator Verified
Purchase information to the retailer level
People Verified
Purchase Verified
Numerator Verified
Purchase information to the category, brand, item level
People Verified
Purchase Verified
Numerator Verified
Basic demographics
People Verified
Purchase Verified
Numerator Verified
Rich consumer profiles
People Verified
Purchase Verified
Numerator Verified
Longitudinal behavior over timeUp to consecutive 24+ months
People Verified
Purchase Verified
Numerator Verified

Brands Insights Framework

Building a successful brand requires understanding consumers, measuring performance, and continuously optimizing strategy. Our framework brings together five connected capabilities that help brands make smarter decisions throughout the product lifecycle.

CASE STUDY

King Arthur Baking Company

Discover how King Arthur Baking Company utilized Verified Voices to hear directly from gluten-free bakers and developed a strategic plan to attract new customers, increase household penetration, and inspire existing customers to bake more often.

CASE STUDY

Diageo

Learn how Diageo leveraged Numerator Verified Voices research ecosystem to combine full-service quantitative surveys, qualitative video responses and behavioral panel data to connect with verified buyers and get early product feedback for their challenger brand, Lone River Ranch Water.

1.2M+

VERIFIED BUYERS TO SURVEY

2,500+

consumer attributes for targeting

2B+

receipts captured to trigger surveys

Ready to talk to verified buyers? Request your demo today.

Target hard-to-reach, verified buyers based on recent behaviors, get high-quality responses from highly engaged shoppers and track them over time.

Brands that trust Numerator Verified Voices®.

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Today’s consumer has evolved. Have your research partners kept pace?

Survey response quality is eroding across the market research industry. To build intimacy and trust with consumers that leads to high quality survey responses, you need new, innovative ways of connecting with them to get thoughtful engagement. This comes through the right combination of data, tools, and service — and Numerator has them all.

The market research industry is plagued with respondent fraud. Not at Numerator.

Learn how our approach to research eliminates responses you need to throw away.

WHITEPAPER COVER

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.