Speak to the consumer who just purchased your product! Avoid recall-bias by triggering surveys as soon as the shopper makes a purchase. The InfoScout OmniPanel brings your insights closer to the purchase decision, allowing you to effectively target your survey to the exact shopper making the purchase.
Get feedback from shoppers based on verified purchases. Send surveys to custom-segmented shopper groups right after the shopper completes a purchase for more direct, accurate and immediate insight.
Deep Consumer Understanding
Understand the memorability of your advertising. Behaviorally targeted advertising recall surveys reveal whether category and brand buyers recall seeing your ads and the impact on their purchase behavior.
Understand the perceived impact of your trade promotions. Behaviorally targeted promo effectiveness surveys reveal whether category and brand buyers recall seeing your promotions and the impact on their purchase behavior, with surveys administered within 24 hours of purchase.
Shopper Journey Studies
Pricing is about both perception and reality. Behaviorally targeted pricing surveys reveal how proven purchasers feel about the price they paid for your product, with surveys administered within 24 hours of purchase.
New Launch & New Buyer Analysis
Analyze how your product is being used in order to understand why people buy. Gain deeper insights through customized surveys within days from verified purchasers, combining behavioral insights with the attitudes that drive them to increase household penetration.
Lapsed and Leaked Shoppers
Avoid recall-bias. Trigger surveys as soon as the shopper makes a specific purchase to best understand the in-store experience and gather initial feedback about your product.
Access your consumers directly -- within days -- to understand how you can better influence their behaviors. Eliminate the time-lags between survey design, fielding, cross-tabs, and summary insights.