FAST ANSWERS TO EVOLVING CONSUMER OPINIONS

Numerator Surveys

Leverage opinions from verified purchasers to inform your strategy for today and tomorrow.

Consumer behavior is changing rapidly.  Ask verified purchasers "why?"

With the current environment, your consumer base may be shifting daily. Numerator’s highly-engaged panelists and ability to trigger surveys based on purchase behavior help you reach both existing and new shoppers faster than traditional survey providers and build strategies to be a trusted brand now and in the future.

Target known purchasers..

Target known purchasers..
Identify participants with verified purchase data instead of relying on unreliable screeners.
 

… with shorter surveys ...

… with shorter surveys ...
Tracked purchase behavior allows you to cut right to the questions that matter and improves response rates.
 

… asked at the right moment

… asked at the right moment
Surveys triggered by verified behaviors minimize recall bias and result in representative and timely insights.

Get answers from consumers in a few clicks

In addition to custom consumer survey projects, Numerator Instant Surveys allow you to send targeted surveys in minutes. Choose the group you want to target, questions you want to ask and get your answers quickly – usually within less than a week.

Surveys by the Numbers

50%+
Survey response rate
95%
Surveys completed on mobile devices
<10
Clicks to set up & launch an Instant Survey

Ask consumers “What If?” with Numerator Test Panel

Numerator’s Test Panel allows you to survey panelists outside of our static panels so you can leverage the power of verified purchase data without biasing panel reporting. Unlocking the Numerator Test Panel expands Numerator Surveys so we can better connect brands to consumers when it matters most -- whether it be during innovation, launch or post-launch. Learn More >>

Targeted Surveys for Deeper Insights

Concept screening 

Innovate at the speed of the modern consumer. Ask consumers “what if?” Leverage targeted surveys that reduce the time to understand consumers’ attitudes about your future initiatives.

Concept screening
New item launches 

Get new item feedback faster. Trigger surveys as soon as the shopper makes a specific purchase to understand in-store experiences and gather initial feedback about your product.

New item launches
Powerful segmentation profiles 

Classify panelists into existing segmentation schemes, or create new segmentations based on both attitudes and behaviors. Target and track their behaviors over time.

Powerful segmentation profiles
Shopper journey surveys 

Access to the same panelists’ attitudes and opinions tied to their purchase behavior and understand the key moments of truth on the path to purchase.

Shopper journey surveys
Lapsed shopper surveys 

Win back lapsed shoppers. Arm yourself with the tools needed to win customers back to your brand by understanding their motivators, their omnichannel activity, and purchase behavior.

Lapsed shopper surveys
Longitudinal trackers 

Access thorough coverage of historically hard to reach channels to identify the value of category shoppers, measure market performance, and competitive activity over time.

Longitudinal trackers

Brands, retailers, and agencies that trust Numerator Surveys

consumer surveys

Understand the why behind the buy

As the largest, most diverse consumer purchase panel, Numerator OmniPanel provides unmatched insight into consumer influencers, behaviors and opinions.

Case Study: Identify and Respond to Competition

With Numerator, The Scotts Miracle-Gro Company team uncovered insights about the buyers of this product, gathered direct feedback from those consumers and re-positioned one of their products to better resonate with that audience.

 
 
survey insights case study

Find out how Numerator can help your brand grow.

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