Panel-enhanced analysis gives you
more to grow on.

Connect to more consumers and learn more
about their behaviors.

Learn what consumers buy and why from a single partner.

From custom projects to Instant Surveys, we have more survey offerings than traditional survey providers, giving you more flexibility to reach verified buyers today and create integrated panel analysis tomorrow. Get answers at the speed of the modern consumer. Innovate at the speed of more.

discover known buyers

Who you need

Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.

consumer survey tools

What you need

Answer a broad range of business questions with innovative methodologies and tools.

shopper insights

How you need it

Integrate analysis into an automated insights platform with flexible service levels and products.

Green Gradient Background
Numerator N

Get more
with Numerator.

Target known buyers...

Find hard to reach groups like new purchasers weeks (if not months) ahead of industry standards

based on recent behaviors...

Minimize recall bias by triggering surveys based on recent behaviors

and track over time

Gain deeper understanding of shifts in behaviors (ie: heavy, loyal, leaked and more)

Request A Demo

NUM-WR-2019 Get In Touch - No Data Type

Ask consumers
“What If?” with Numerator Test Panel.

Unlocking the Numerator Test Panel expands Numerator Surveys so we can better connect brands to consumers when it matters most – whether it be during innovation, launch or post-launch.

consumer insights solutions

Surveys by the numbers.


Verified buyers


Survey response rate


Clicks to set up & launch an Instant Survey

Features that give you more.

More channels. More visibility. More competitive edge.

Concept screening

concept screening

Innovate at the speed of the modern consumer. Ask consumers “what if?” Leverage targeted surveys that reduce the time to understand consumers’ attitudes about your future initiatives.

New item launches

new item launch surveys

Get new item feedback faster. Trigger surveys as soon as the shopper makes a specific purchase to understand in-store experiences and gather initial feedback about your product.

Powerful segmentation profiles

segmentation profiles

Classify panelists into existing segmentation schemes, or create new segmentations based on both attitudes and behaviors. Target and track their behaviors over time.

Purchase journey surveys

purchase journey surveys

Gain access to the same panelists’ attitudes and opinions tied to their purchase behavior and understand their purchase journey.

Lapsed shopper surveys

lapsed shopper surveys

Win back lapsed shoppers. Arm yourself with the tools needed to win customers back to your brand by understanding their motivators, their omnichannel activity, and purchase behavior.

Longitudinal trackers

survey creation

Access thorough coverage of historically hard to reach channels to identify the value of category shoppers, measure market performance, and competitive activity over time.

Brands, retailers, and agencies that trust
Numerator Surveys.

consumer insights client - j&j
NBC Universal
Kraft Heinz
Green Gradient Background
Case Study BG Overlay

Case study: Scotts Miracle-Gro Company identifies and responds to competition.

The Scotts Miracle-Gro Company leveraged Numerator Insights and Numerator Surveys to gain early visibility into an emerging competitor and minimize their threat. 

Find out how Numerator can help your brand grow.

NUM-WR-2019 Get In Touch - No Data Type