NUMERATOR SECUREMEASURE
Make your most personal marketing asset - your first-party data - more powerful
As privacy restrictions increase on third-party data collection and brands want to have more direct relationships with their consumers, understanding your CRMs impact on online AND offline purchasing behavior is more important than ever.
Measure the incremental sales lift driven by your marketing touchpoints with Numerator’s single-sourced and unbiased purchase data
Historically, understanding the impact of your CRM marketing was limited primarily to engagement metrics. SecureMeasure allows brands to match their CRM data with Numerator’s omnichannel data to gain a unified view of how a brand’s marketing tactics like mailers, email campaigns and sweepstakes impact online and offline purchasing.
Quantify the impact of your CRM with online and offline sales
Gain a complete view into your consumers’ unbiased, purchasing behavior — backed by data from 1M panelists, nearly 2B trips, and 44K+ retailers
Measure the effectiveness of each marketing touchpoint
Analyze their ability to drive acquisition as well as incremental sales lift by comparing the longitudinal purchase data of those exposed vs. control groups
Strengthen your marketing with deeper consumer understanding
It is more important than ever to maximize your first party marketing data to better engage and retain your consumers.
Learn how Numerator SecureMeasure can measure the effectiveness of your marketing tactics across all channels using a single dataset of verified purchases.
Request your demo now.
Ready to see how Numerator SecureMeasure can help you get the most from your first party data?
Our industry-leading Consulting team can help you understand how your marketing strategies are driving incremental sales lift.
2B+
RECEIPTS COLLECTED FROM 1M HOUSEHOLDS
44K+
RETAILERS TRACKED
20M+
NEWS TRIPS CAPTURED EACH MONTH
Brands that trust Numerator SecureMeasure.
CASE STUDY
Use SecureMeasure analysis to optimize your marketing strategies.
Acquisition Analysis Answers
How did consumers get into my CRM?
How was this consumer acquired?
What strategies work best to gain the most consumers?
What strategies work best to gain the most consumers?
Touchpoint Analysis Answers
What incremental lift did my marketing deliver?
Did my marketing tactic drive incremental sales?
How long after exposure to my marketing do sales increase?
How long after exposure to my marketing do sales increase?
Demographic Analysis Answers
Who is buying my brand?
What is the demographic profile of the consumers in my CRM?
Retailer Analysis Answers
Where are they buying my brand?
Where do my customers,as a whole, shop?
Where do specific demographics of my consumers shop?
Where do specific demographics of my consumers shop?