NUMERATOR PURCHASE BASED AUDIENCE TARGETING
Understand your consumer & precisely create audiences for targeting.
Leverage Numerator’s first-party purchase data to accurately target and gain greater efficiencies.
Improve your ad targeting.
With third party cookies being eliminated and the steady degradation of MAIDs, access to rich audience data is more critical than ever before. Numerator provides a single source for both purchase and profile-based audience data, enabling clients to identify precise targets and maximize the efficacy of their media investment.
Discover Known Buyers
Find the right audience whether you are looking for light to loyal shoppers in specific SKUs or shoppers who are leaking to other brands or retailers, and anything in between.
Capture Omnichannel Purchase Data
Build segments based on behavior across all retail channels, from big box to bodega, brick & mortar to eCommerce, and specialty to club.
Identify Potential Purchases
Benefit from a holistic understanding of consumers’ attitudes, behaviors, and opinions to efficiently expand your targeting.
1M+
HOUSEHOLDS SHARING TRIPS
10M
UNIQUE TRIPS ADDED MONTHLY
2,500
Consumer ATTRIBUTES
Ready to see how Numerator can help your marketing reach your target consumer? Request your demo now.
Our expert team will take you through our easy-to-use platform and answer any questions. Schedule your demo today to start growing more tomorrow!
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A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.
Want to objectively measure ROI and optimize across multiple marketing strategies?
Learn how Numerator’s SecureMeasure can measure the effectiveness of your marketing strategies across all channels using a single dataset of verified purchases.
Brands that trust Numerator data for audience targeting.
Want to understand the effectiveness of your advertising?
Inform your advertising strategy by correlating shopper purchase behavior to your ad campaigns with Numerator Insights, powered by the Numerator OmniPanel.