NUMERATOR PURCHASE BASED AUDIENCE TARGETING

Understand your consumer & precisely create audiences for targeting.​

Leverage Numerator’s first-party purchase data to accurately target and gain greater efficiencies.

Improve your ad targeting.

With third party cookies being eliminated and the steady degradation of MAIDs, access to rich audience data is more critical than ever before. Numerator provides a single source for both purchase and profile-based audience data, enabling clients to identify precise targets and maximize the efficacy of their media investment.

ICON_ANALYSIS-TRACKING-RESEARCH-INSIGHTS
Discover Known Buyers

Find the right audience whether you are looking for light to loyal shoppers in specific SKUs or shoppers who are leaking to other brands or retailers, and anything in between.

ICON_CHANNELS
Capture Omnichannel Purchase Data

Build segments based on behavior across all retail channels, from big box to bodega, brick & mortar to eCommerce, and specialty to club.

ICON_SHOPPER-WHO
Identify Potential Purchases

Benefit from a holistic understanding of consumers’ attitudes, behaviors, and opinions to efficiently expand your targeting.

 

1M+

HOUSEHOLDS SHARING TRIPS

10M

UNIQUE TRIPS ADDED MONTHLY

2,500

Consumer ATTRIBUTES

Ready to see how Numerator can help your marketing reach your target consumer? Request your demo now.

Our expert team will take you through our easy-to-use platform and answer any questions. Schedule your demo today to start growing more tomorrow!

Play Video

Want to objectively measure ROI and optimize across multiple marketing strategies?

Learn how Numerator’s SecureMeasure can measure the effectiveness of your marketing strategies across all channels using a single dataset of verified purchases.

Play Video

Brands that trust Numerator data for audience targeting.

Kraft Heinz Logo
General Mills logo
SIMPLY-GOOD-FOODS@2x
RECKITT@2x-1
CONSTELLATION-BRANDS@2x

Want to understand the effectiveness of your advertising?

Inform your advertising strategy by correlating shopper purchase behavior to your ad campaigns with Numerator Insights, powered by the Numerator OmniPanel.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.