Improve your ad targeting.
Today, advertising is more focused on efficiency. While audience targeting allowing advertisers to hone in on target consumers, Numerator gives you more by using first-party purchase data (data Numerator collects) to create niche targets that are expanded through intelligent modeling to build your target audience and increase your efficiency.
Discover
known buyers
Find light to loyal shoppers for a category, brand or specific SKUs to effectively target existing shoppers.
Capture omnichannel purchase data
Build segments based on behavior across all retail channels, from big box to bodega, brick & mortar to eCommerce, and specialty to club.
Identify potential purchasers
Benefit from a holistic understanding of consumers’ attitudes, behaviors, and opinions to efficiently expand your targeting.
Get more
with Numerator.
More consumer insights
Access 100s of psychographic attributes alongside purchasing behavior
More informed seed sets
Leverage Numerator’s first-party data to create niche targets
More relevant reach
Create lookalike audiences based on 16 data categories and 9B+ data points
Expand your reach with
seed-set modeling.
Identify segments
Create target consumer segments based on consumer purchase, behavioral and attitudinal data.
Build the model
Model and expand segment groups to a lookalike audience to find the most relevant high-opportunity consumers.
Deliver the audience
Numerator sends the aggregated file for media use through a secure FTP site.
Flexible payment options
Numerator offers two payment plans giving brands the flexibility to select between a CPM Pricing Model or a Flat-fee Model, allowing them to select an option that best fits their budget and campaign goals.
Purchase-Based Audience Targeting
by the numbers.
Shopping trips captured
Panelists submitting receipts
Psychographic attributes