Improve ad spend efficiency

Numerator Purchase-Based Audience Targeting

Leverage Numerator's first-party purchase data to build audience targets.

Improve your ad targeting

Advertising has evolved to become more focused on efficiency, audience targeting is a way for advertisers to limit their exposure and spend to consumers based on defined criteria. Numerator increases the efficiency of your ads by using first-party purchase data (data Numerator collects) to create niche targets that are expanded through intelligent modeling to create your target audience.

Discover known buyers

Discover known buyers
Find light to loyal shoppers for a category, brand or specific SKUs to effectively target existing shoppers.
 

Capture omnichannel purchase data

Capture omnichannel purchase data
Build segments based on behavior across all retail channels, from big box to bodega, brick & mortar to eCommerce, and specialty to club.
 

Identify potential purchasers

Identify potential purchasers
Benefit from a holistic understanding of consumers’ attitudes, behaviors, and opinions to efficiently expand your targeting.

Purchase-Based Audience Targeting by the Numbers

900M+
Shopping trips captured
450K
Panelists submitting receipts
350+
Psychographic attributes

Expand your reach with seed-set modeling

Identify segments 

Create target consumer segments based on consumer purchase, behavioral and attitudinal data.

Identify segments
Build the model 

Model and expand segment groups to a lookalike audience to find the most relevant high-opportunity consumers.

Build the model
Deliver the audience 

Numerator sends the aggregated file for media use through a secure FTP site.

Deliver the audience
Flexible payment options 

Numerator offers two payment plans giving brands the flexibility to select between a CPM Pricing Model or a Flat-fee Model, allowing them to select an option that best fits their budget and campaign goals.

Flexible payment options
Purchase-Based Audience Targeting

Want to understand the effectiveness of your advertising?

Inform your advertising strategy by correlating shopper purchase behavior to your ad campaigns with Numerator Insights, powered by the Numerator OmniPanel.

Find out how Numerator can help your brand grow.

Request Demo Form
Request Demo

NUM-WR 2018-10-04 Get In Touch