NUMERATOR AUDIENCE CREATION

Gain a clearer understanding of your consumer, then precisely create audiences for targeting.

Leverage Numerator's first-party purchase data to accurately target and gain efficiencies.

Improve your ad targeting.

With the decreasing usage of cookies, access to highly relevant audiences is more critical than ever before. Numerator audiences gives you more by using first-party purchase data to create niche targets that are scaled through intelligent modeling to maximize your target audience and increase your efficiency.

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Discover
known buyers

Find the right audience whether you are looking for light to loyal shoppers in specific SKUs or shoppers who are leaking to other brands or retailers, and anything in between.

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Capture omnichannel purchase data

Build segments based on behavior across all retail channels, from big box to bodega, brick & mortar to eCommerce, and specialty to club.

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Identify potential purchasers

Benefit from a holistic understanding of consumers’ attitudes, behaviors, and opinions to efficiently expand your targeting.

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Get more
with Numerator.

More consumer insights

Access 100s of psychographic attributes alongside purchasing behavior

More informed seed sets

Leverage Numerator’s first-party data to create niche targets

More relevant reach

Create lookalike audiences based on 16 data categories and 9B+ data points

Request A Demo

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Want to understand the effectiveness of your advertising?

Inform your advertising strategy by correlating shopper purchase behavior to your ad campaigns with Numerator Insights, powered by the Numerator OmniPanel.

Expand your reach with
seed-set modeling.

Identify segments

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Create target consumer segments based on consumer purchase, behavioral and attitudinal data.

Build the model

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Model and expand segment groups to a lookalike audience to find the most relevant high-opportunity consumers.

Deliver the audience

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Numerator sends the aggregated file for media use through a secure FTP site.

Flexible payment options

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Numerator offers two payment plans giving brands the flexibility to select between a CPM Pricing Model or a Flat-fee Model, allowing them to select an option that best fits their budget and campaign goals.

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Purchase-Based Audience Targeting
by the numbers.

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B+

Shopping trips captured

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K+

Panelists submitting receipts

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Demographic, psychographic and media consumption attributes

Grow more with Numerator.

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