Improve your ad targeting
Advertising has evolved to become more focused on efficiency, audience targeting is a way for advertisers to limit their exposure and spend to consumers based on defined criteria. Numerator increases the efficiency of your ads by using first-party purchase data (data Numerator collects) to create niche targets that are expanded through intelligent modeling to create your target audience.
Discover known buyers
Capture Omnichannel Purchase Data
Identify potential purchasers
Purchase-Based Audience Targeting by the Numbers
Expand your reach with seed-set modeling
Create target consumer segments based on consumer purchase, behavioral and attitudinal data.
Model and expand segment groups to a lookalike audience to find the most relevant high-opportunity consumers.
Numerator sends the aggregated file for media use through a secure FTP site.
Numerator offers two payment plans giving brands the flexibility to select between a CPM Pricing Model or a Flat-fee Model, allowing them to select an option that best fits their budget and campaign goals.
Want to understand the effectiveness of your advertising?
Inform your advertising strategy by correlating shopper purchase behavior to your ad campaigns with Numerator Insights, powered by the Numerator OmniPanel.