Run more efficient
ad campaigns.

Leverage Numerator's first-party
purchase data to build audience targets.

Improve your ad targeting.

Today, advertising is more focused on efficiency. While audience targeting allowing advertisers to hone in on target consumers, Numerator gives you more by using first-party purchase data (data Numerator collects) to create niche targets that are expanded through intelligent modeling to build your target audience and increase your efficiency.

Uncover tactics that accelerate buying

known buyers

Find light to loyal shoppers for a category, brand or specific SKUs to effectively target existing shoppers.

omnichannel consumer data

Capture omnichannel purchase data

Build segments based on behavior across all retail channels, from big box to bodega, brick & mortar to eCommerce, and specialty to club.

discover known buyers

Identify potential purchasers

Benefit from a holistic understanding of consumers’ attitudes, behaviors, and opinions to efficiently expand your targeting.

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Get more
with Numerator.

More consumer insights

Access 100s of psychographic attributes alongside purchasing behavior

More informed seed sets

Leverage Numerator’s first-party data to create niche targets

More relevant reach

Create lookalike audiences based on 16 data categories and 9B+ data points

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Want to understand the effectiveness of your advertising?

Inform your advertising strategy by correlating shopper purchase behavior to your ad campaigns with Numerator Insights, powered by the Numerator OmniPanel.

Expand your reach with
seed-set modeling.

Identify segments

shopper segments

Create target consumer segments based on consumer purchase, behavioral and attitudinal data.

Build the model

build the audience model

Model and expand segment groups to a lookalike audience to find the most relevant high-opportunity consumers.

Deliver the audience

deliver the audience

Numerator sends the aggregated file for media use through a secure FTP site.

Flexible payment options

flexible payment options

Numerator offers two payment plans giving brands the flexibility to select between a CPM Pricing Model or a Flat-fee Model, allowing them to select an option that best fits their budget and campaign goals.

consumer insights solutions

Purchase-Based Audience Targeting
by the numbers.


Shopping trips captured


Panelists submitting receipts


Psychographic attributes

Grow more with Numerator.

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