NUMERATOR PROMO INSIGHTS

Measure and increase promo effectiveness.

Uncover more about the impact of promotions
on buying behavior by tying two datasets into one
platform for more insights.

Connect promotion activities to purchase behavior.

Numerator Promo Insights helps brands understand how promotional activities affect purchase behavior. Understand the impact and effectiveness of promotions in print/digital weekly ads for you and your competitors by identifying who’s purchasing items on promotion, where they’re shopping, and how it compares to their previous shopping behavior.

Thumbnail

Perform deeper analysis

Identify promotional characteristics that drive purchase behavior.

Thumbnail

Get better shopper insights

Understand which shoppers are motivated by promotions.

Thumbnail

Save more time

Quickly diagnose impacts of promotional activity on shopper metrics.

Thumbnail
Thumbnail

Get more
with Numerator.

Get answers to important business questions for the planning and success of your trade promotion strategies:

  • Did putting the item on promotion increase household penetration?
  • Are you bringing in net new buyers to your brand or category, or are you driving pantry stuffing with loyal customers?
  • What types of shoppers are most likely to buy your brand or category while on promotion? 
Request A Demo

NUM-WR-2019 Get In Touch - No Data Type

Features that give you more.

More channels. More visibility. More effective promotions.

Promo people/trip groups

Thumbnail

Segment shoppers by whether they bought a product on or off promotion, what offer type they used, and/or the placement of the promotion.

Promo insights reports

Thumbnail

Understand the effectiveness of your promotions and uncover how promotions impacted changes in shoppers’ purchase behavior including what they bought and where they shopped.

Promo instant surveys

Thumbnail

Survey actual purchasers on a promotion to understand the true reason for their purchase.

Digital temporary price reductions

Thumbnail

Deepen your promotional analysis with retailer’s click and collect coverage as well as on-demand delivery platforms like Instacart and Shipt to better understand the promotions that influence consumer behavior.

Thumbnail

Promo Insights by the numbers.

0
K+

Panelists submitting receipts

0
B+

Shopping trips captured

0
K+

Promo ad blocks coded per week

Thumbnail
Thumbnail

Case study: Dial gets clean visibility into the effectiveness of trade promotions with Numerator Promo Insights

Download the case study to learn now Dial used this new solution to demonstrate the value of featuring their product on promotion to a key retailer.

Understand promotional impact with Numerator.

NUM-WR-2019 Get In Touch - No Data Type