NUMERATOR PROMO INSIGHTS
Understand which promotions influence shopper behavior and drive incremental sales.
Promotions are becoming increasingly more important to consumers as economic pressures rise. Elevate your promotion strategy by understanding the impact of promotions on buying behavior.
Gain actionable insights on how to drive more sales through effective trade promotion strategies.
Numerator Promo Insights helps brands understand the impact and effectiveness of their trade promotions, and competitors’ trade promotions, to purchase behavior by identifying who is purchasing items on promotion, where they’re shopping, and how it compares to their previous shopping behavior.
Perform Deeper Analysis
Identify promotional characteristics that drive purchase behavior.
Get Better Shopper Insights
Understand which shoppers are motivated by promotions.
Save More Time
Quickly diagnose the impact of promotional activity on shopper metrics.
200K
static panelists
2B+
SHOPPING TRIPS CAPTURED
100M+
PROMO AD BLOCKS CODED ANNUALLY
Connect promotional data to purchase behavior and unlock answers that maximize ROI.
- Did putting the item on promotion increase household penetration?
- Are you bringing in net new buyers to your brand or category, or are you driving pantry stuffing with loyal customers?
- What types of shoppers are most likely to buy your brand or category while on promotion?
CASE STUDY
Understand promotional impact beyond POS data.
Connect promotional activities and purchase behavior to inform a long-term strategy that drives incrementality.
