Measure and increase promo effectiveness.

Uncover more about the impact of promotions
on buying behavior by tying two datasets into one
platform for more insights.

Connect promotion activities to purchase behavior.

Numerator Promo Insights helps brands understand how promotional activities affect purchase behavior. Understand the impact and effectiveness of promotions in print/digital weekly ads for you and your competitors by identifying who’s purchasing items on promotion, where they’re shopping, and how it compares to their previous shopping behavior.

deep consumer analysis

Perform deeper analysis

Identify promotional characteristics that drive purchase behavior.

shopper insights

Get better shopper insights

Understand which shoppers are motivated by promotions.

hourly price and stock supply updates

Save more time

Quickly diagnose impacts of promotional activity on shopper metrics.

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Get more
with Numerator.

Get answers to important business questions for the planning and success of your trade promotion strategies:

  • Did putting the item on promotion increase household penetration?
  • Are you bringing in net new buyers to your brand or category, or are you driving pantry stuffing with loyal customers?
  • What types of shoppers are most likely to buy your brand or category while on promotion? 
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Features that give you more.

More channels. More visibility. More competitive edge.

Promo people/trip groups

people groups

Segment shoppers by whether they bought a product on or off promotion, what offer type they used, and/or the placement of the promotion.

Promo insights reports

promo insights reports

Understand the effectiveness of your promotions and uncover how promotions impacted changes in shoppers’ purchase behavior including what they bought and where they shopped.

Promo instant surveys

promo instant surveys

Survey actual purchasers on a promotion to understand the true reason for their purchase.

consumer insights solutions

Promo Insights by the numbers.


Panelists submitting receipts


Shopping trips captured


Promo ad blocks coded per week

Understand promotional impact with Numerator.

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