Connect promotion activities to purchase behavior
Numerator Promo Insights helps brands understand how promotional activities affect purchase behavior. Understand the impact and effectiveness of promotions in print/digital weekly ads for you and your competitors by identifying who’s purchasing items on promotion, where they’re shopping, and how it compares to their previous shopping behavior.
Deeper Analysis
Identify promotional characteristics that drive purchase behavior
Shopper Insights
Understand which shoppers are motivated by promotions
Save Time
Quickly diagnose impacts of promotional activity on shopper metrics
Promo Insights by the Numbers
450K+
Panelists submitting receipts
900M+
Shopping trips captured
200K+
Promo ad blocks coded per week
Promo Insights Features
Promo People/Trip Groups
Segment shoppers by whether they bought a product on or off promotion, what offer type they used, and/or the placement of the promotion.
Promo Insights Reports
Understand the effectiveness of your promotions and uncover how promotions impacted changes in shoppers’ purchase behavior including what they bought and where they shopped.
Promo Instant Surveys
Survey actual purchasers on a promotion to understand the true reason for their purchase.
Brands and retailers that trust Numerator
Understand promotional impact with Numerator.
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