Understand promotional impact beyond POS data
Connect promotional activities and purchase behavior to inform a long-term strategy that drives incrementality
Get answers to important business questions for the planning and success of your trade promotion strategies:
- Did putting the item on promotion increase household penetration?
- Are you bringing in net new buyers to your brand or category, or are you driving pantry stuffing with loyal customers?
- What types of shoppers are most likely to buy your brand or category while on promotion?
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Features that give you more.
More channels. More visibility. More effective promotions.
Promo Insights by the numbers.
Panelists submitting receipts
Shopping trips captured
Promo ad blocks coded per week
Case study: Dial gets clean visibility into the effectiveness of trade promotions with Numerator Promo Insights
Download the case study to learn now Dial used this new solution to demonstrate the value of featuring their product on promotion to a key retailer.