Understand promotional impact beyond POS data
Connect promotional activities and purchase behavior to inform a long-term strategy that drives incrementality.
Get answers to important business questions for the planning and success of your trade promotion strategies:
- Did putting the item on promotion increase household penetration?
- Are you bringing in net new buyers to your brand or category, or are you driving pantry stuffing with loyal customers?
- What types of shoppers are most likely to buy your brand or category while on promotion?
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Features that give you more.
More channels. More visibility. More effective promotions.
Promo Insights by the numbers.
Shopping trips captured
Promo ad blocks coded per week
Case study: Bimbo Bakeries USA increased profits despite supply chain constraints.
Bimbo Bakeries USA partnered with Numerator to shift away from their traditional promo offerings and identify a new promo strategy that increased profits and optimized supply amid compounding industry pressures.