MEASURE PROMO EFFECTIVENESS

Numerator Promo Insights

Numerator has automated the blending of their Insights data with their Promotions Intel data to uncover the underlying context to observed shifts in purchase behavior when an item’s featured on promotion.

Connect promotion activities to purchase behavior

Numerator Promo Insights helps brands understand how promotional activities affect purchase behavior. Understand the impact and effectiveness of promotions in print/digital weekly ads for you and your competitors by identifying who’s purchasing items on promotion, where they’re shopping, and how it compares to their previous shopping behavior. 

Deeper Analysis

Deeper Analysis
Identify promotional characteristics that drive purchase behavior
 

Shopper Insights

promo insights
Understand which shoppers are motivated by promotions
 

Save Time

Save Time
Quickly diagnose impacts of promotional activity on shopper metrics

Promo Insights by the Numbers

450K+
Panelists submitting receipts
900M+
Shopping trips captured
200K+
Promo ad blocks coded per week

Promo Insights Features

Promo People/Trip Groups 

Segment shoppers by whether they bought a product on or off promotion, what offer type they used, and/or the placement of the promotion.

Promo People/Trip Groups
Promo Insights Reports 

Understand the effectiveness of your promotions and uncover how promotions impacted changes in shoppers’ purchase behavior including what they bought and where they shopped.

Promo Insights Reports
Promo Instant Surveys 

Survey actual purchasers on a promotion to understand the true reason for their purchase.

Promo Instant Surveys

Brands and retailers that trust Numerator

Understand promotional impact with Numerator.

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NUM-WR 2018-10-04 Get In Touch