SNAP SHOPPER SCORECARD

Which retailers win with SNAP shoppers?

Numerator’s SNAP Shopper Scorecard highlights how retailer selection and spending differs between SNAP and Non-SNAP households. While SNAP shoppers rely on their benefits to secure key grocery items, much of their shopping occurs without the aid of SNAP dollars, making it important for brands and retailers to take a wider look at where these households are shopping, regardless of whether or not they’re using their benefits. 

SNAP Shoppers at a Glance

SNAP shoppers may be cash-strapped, but they’re savvy and significant grocery spenders.
Often coming from larger households, they spend more overall on groceries than non-SNAP shoppers. They shop more frequently and visit a wider range of retailers, making smaller purchases that help stretch their budgets further. This reflects a deliberate and resourceful approach to meeting their families’ needs under financial constraints.

GROCERY
$801

Average monthly spend on groceries, +19% vs. non-SNAP shoppers.

 

RETAILER
6.4

Average number of retailers shopped each month for groceries, compared to 5.9 for non-SNAP shoppers.

RECEIPT
$20.22

Average spend per grocery trip, -14% vs. non-SNAP shoppers.

 

Top Grocery Retailers for SNAP Shoppers

Walmart remains the dominant grocery destination, capturing more than a quarter of overall SNAP household grocery spend. But consistent SNAP shoppers are also far more likely to turn to value-driven options like Dollar Tree, 7-Eleven, Dollar General, and Winco Foods— all of which see significantly higher share from this group compared to non-SNAP shoppers. These choices reflect a need to find affordable ways to feed their family without sacrificing frequency or access.

Top Non-Grocery Retailers for SNAP Shoppers

When it comes to non-grocery shopping, value still drives decisions for SNAP households.
Walmart continues to dominate, but retailers known for low prices like Dollar Tree and Dollar General are also top destinations for SNAP shoppers. These shoppers are less likely to frequent mainstream retailers like Amazon, Target, and Costco, showing they actively search for places that offer everyday essentials at accessible price points.

Visit our SNAP Insights Hub to learn more.

Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.

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