DISCOVER VERIFIED VOICES

Listen to our qualitative interviews with SNAP recipients.

See below our curated selection of qualitative interviews conducted by Numerator among purchase-verified SNAP respondents from our latest report, “The Uncertainty Era: How SNAP Delays Impact Shoppers.”

Not Confident Entrepreneur

“I’m just not sure things are going to get better.”
– Hawaii, 47, Female

Caregiver's Fear for the Future

“…that’s the biggest outlook, fear, that I’m sure many people in America have.”
– Florida, 50, Male

Worried Community Member

“I’m not optimistic about next year….people are suffering, A lot of people are broke and struggling and can barely put food on the table.”
– Tennessee, 50, Female

Hopeful Expecting Father

“It’s good, it’s bright. Hopefully, you know, everything goes successful and everything. I got a new baby on the way three days after Christmas.”
– Massachusetts, 37, Male

Rising Prices Are Extreme

“…there are things that are outrageous [like] the cost of groceries right now…”
– Colorado,  40, Female

Relying on CSA Boxes

“…I rely on some CSA [Community Supported Agricultural] boxes, we garden in the summer…trying to have meals that stretch, a lot of rice, a lot of beans.”
– Minnesota, 43, Female

Relying on Food Banks

“…relying and going to food banks…just removing meat or eggs with the rising prices…and relying more on those staple items… ”
– Arizona, 54, Female

Finding the Best Deals

“…I’ll go to different stores to find the best deal to make my benefits last longer.”
– California, 53, Male

Impact of Govt. Shutdown

“Since the government shut and the SNAP benefits being dispersed, my family was in a bit of a panic.”
– Colorado, 40, Female

Interested in custom SNAP insights?

Get in touch with our team today to learn more about how you can leverage Numerator’s SNAP and WIC capabilities to better understand your consumer. We’re here to help you make sense of an uncertain economy through data-driven decision making and unparalleled consumer insights.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.