The Role of POS and Panel Data - and the Danger of Forced Alignment
“POS data is fundamentally about measuring sales. Panel data is about understanding people.”
Consumer Insights are only as good as the source that you leverage, but which data source should you turn to for which questions? To answer this, you need to understand why Point of Sale (POS) Data and Consumer Panel Data sources were created.
Download the report to learn:
The differences between POS Data and Panel Data
How Panel Data has evolved with modern data collection methodologies
Tips on when and when not to use POS Data and Panel Data