Winning When The Rules Change: How Retailers Need to Shift Strategy During the Pandemic

 

Well into the pandemic, shoppers continue to take fewer trips and spend more per trip to follow social distancing guidelines ─ and 45% of those shoppers report that they will not or are unsure whether they will return to pre-COVID shopping behaviors.

To understand how shopper loyalty has shifted throughout the pandemic, and how retailers can adjust their strategies to win when the rules change, we analyzed the omnichannel behavior of over 100k shoppers and identified the factors driving retailer selection during COVID-19.

Join us for this 30 minute webinar, which will cover:

  • How retail channels, as well as certain retailers, are performing in terms of trips, households shopping, and trips made online
  • The drivers of pandemic retailer selection, both COVID-related and unrelated
  • Which retailers are seeing the highest satisfaction with shoppers that have shifted their spend during COVID
  • Whether shifting promotional strategies have influenced shopper behavior
  • How retailers can take action to retain loyal shoppers and engage new shoppers

Watch On-Demand

Winning When The Rules Change: How Retailers Need to Shift Strategy During the Pandemic

Questions on how to leverage Numerator insights? Send us an email at hello@numerator.com.

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

Raisin’ the Bar on Research with WK Kellogg: <br>Going Beyond Human Identified to Buyer Verified
Webinar
Raisin’ the Bar on Research with WK Kellogg:
Going Beyond Human Identified to Buyer Verified
Brands and retailers are forced to throw out more and more survey responses due to poor quality, or worse yet— make s...
Learn More
Cashing In on Retailer Cashback Programs: Walmart Cash, Dollar General Cash
Webinar
Cashing In on Retailer Cashback Programs: Walmart Cash, Dollar General Cash
Despite cooling inflation, consumers have shown they are still willing to abandon loyalty in favor of a good deal. To...
Learn More
The State of the U.S. Consumer and Implications for Emerging Brands
Webinar
The State of the U.S. Consumer and Implications for Emerging Brands
2023 was a resilient year for the US economy, and many emerging brands continued to grow despite predictions of consu...
Learn More

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.