Spring Black Friday 2024: Event Performance

As consumers balance rising costs and seasonal project planning, this year’s Spring Black Friday deals will heavily impact their participation. How did consumers shop during this key event, and how did Spring Black Friday deals impact their purchase decisions?

Senior Consumer Insights Analysts Meredith Jackson and Alec Kozakowski review Spring Black Friday event performance across key Tools and Home Improvement categories, including Gardening & Lawn Care, Grilling, Outdoor Power Equipment, Patio, Paint, and Storage and Organization. Watch today to find out:

  • How event shoppers shopped this year in comparison to 2023, broken out by department and region
  • Who the Spring Black Friday shopper is across differing consumer segments
  • What were the channel and retailer preferences for Spring Black Friday shoppers in comparison to last year
  • How key retailers promoted their spring events this year, and how that has shifted from previous years

Watch on Demand

Spring Black Friday 2024: Event Performance

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

Getting to Know Your On-Promo Buyer: Driving Promotional Effectiveness with Survey Research
Webinar
Getting to Know Your On-Promo Buyer: Driving Promotional Effectiveness with Survey Research
Watch as Numerator experts demonstrate how to harness the combined power of Numerator’s promotions intel and survey s...
Learn More
An Update on the GLP-1 Landscape, featuring a Conversation with Morgan Stanley
Webinar
An Update on the GLP-1 Landscape, featuring a Conversation with Morgan Stanley
Watch on demand for an update on the evolving GLP-1 consumer landscape and future considerations for consumer goods c...
Learn More
Making Sustainability Matter: The Path Forward for all Consumers
Webinar
Making Sustainability Matter: The Path Forward for all Consumers
Watch to learn how sustainability has become a near-universal movement among consumers, with 95% claiming at least so...
Learn More

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.