Sizing and Winning Opportunities with Loyalty Shoppers
As shoppers switch between retailers and channels looking for the best deal, it’s become difficult for retailers to effectively market to their loyal shoppers and maximize their grocery share of wallet— let alone procure the data sets and infrastructure that will provide the necessary insights.
Join Sara Batchelder, VP, Retail, and Ryne Misso, Sr. Solutions Consultant, Data Feeds, to learn best practices for data feed design and implementation and how to leverage data feeds to win more with your loyal shoppers. We’ll cover how to:
- Enrich your CRM / loyalty data to size the right opportunities based on loyal shoppers’ behavior outside of your four walls
- Segment loyal shoppers and determine your right to win lingering share of wallet among each segment
- And more