The Promotional Effectiveness of Retailer Loyalty Programs

Over the past few years, increased retailer-switching driven by higher prices has caused many retailers to implement loyalty or cashback programs designed to attract and retain value-seeking customers. Walmart, Target and Dollar General leaned into this trend with their own versions of these programs—and now, with a full year of these initiatives behind us, it’s time to assess their impact.

Join Numerator’s Alla Rozenberg, Customer Success Director, and Maddie Dennis, Customer Success Manager, on June 11 at 11am CT for a data-driven look at the performance of Walmart Cash, Target Circle, and DG Cash over the past year, with insight into the shoppers engaging with them. Register today to learn:

  • How these retailers have built awareness and are driving adoption 
  • How offers compare between the programs
  • Whether these programs are truly delivering incremental sales and attracting new shoppers—plus, which categories benefit the most
  • Who’s using these programs and how their behaviors differ

Register Today!

The Promotional Effectiveness of Retailer Loyalty Programs

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