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2023 was a resilient year for the US economy, and many brands and retailers continued to grow despite predictions of consumer pullback. Numerator anticipates 2024 to be another year of growth—but at a more moderate pace.
To prepare for a year of fewer growth opportunities, watch Numerator experts as they walk through key consumer trends observed over the past year and offer insight into how those trends may define the year ahead. Watch on demand today to learn about our four visions for 2024:
- The Income Divide: Consumers’ excess savings are dwindling. How can brands and retailers support their changing financial realities?
- Health Empowered: Focus on physical well-being is rising. How can business leaders adopt a more proactive approach to health & wellness to meet consumer demands?
- Retail Retaliation: Amid high prices, private label is gaining share. How can established brands redefine value to stay competitive?
- Consumer Digitalization: Consumers are embracing technology—but cautiously. How can businesses execute thoughtful tech innovation that won’t alienate shoppers?