The Lipstick Effect: Inflation’s Influence on Beauty

As prices rise on everyday goods & services, some consumers are cutting back on non-essentials, while others look for small indulgences to lift their spirits. How is inflation impacting the beauty industry, and to what extent are we seeing “the lipstick effect” play out in today’s inflationary and recessionary environment?

Anne Moberly, Numerator Consultant, and Amanda Schoenbauer, Content & Insights Manager, cover the latest consumer trends, channel shifting behaviors, and DTC and retailer collaborations in the Makeup and Skincare categories. Tune in to find out:

  • Which Beauty categories & channels have seen the most dramatic price changes in recent months
  • How today’s consumers are thinking about saving or splurging on makeup & skincare products
  • What brand and retailer attributes are most important for attracting and retaining Beauty buyers

Watch On-Demand

The Lipstick Effect: Inflation’s Influence on Beauty

Questions on how to leverage Numerator data to drive growth? Send us an email at hello@numerator.com.

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

Cyber Weekend 2025: Signals Shaping the Future of Consumer Electronics
Webinar
Cyber Weekend 2025: Signals Shaping the Future of Consumer Electronics
Learn how consumer electronics brands and sub-categories performed during this critical shopping event, from Apple to...
Learn More
Numerator Spark Sessions: Igniting Emerging Brand Growth
Webinar
Numerator Spark Sessions: Igniting Emerging Brand Growth
Hear how The Good Crisp Company has fueled brand growth, differentiated itself in the competitive “better-for-you” sn...
Learn More
The Business Impact of Relying on Recall
Webinar
The Business Impact of Relying on Recall
Consumer recall doesn’t always match real shopping behavior. Watch our webinar on demand to explore the “Say-Do Gap” ...
Learn More

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.