COVID-19 Impact on Durables Buying Behavior - Today and into a ‘New Normal’

The global outbreak of COVID-19 has created an undeniable shift in the market for durables brands and retailers. As store closures and other social distancing measures continue, uncertainty about the future for these businesses is on the rise.

In this 30-minute webinar, Numerator’s Consumer Durables Practice Director, Peter Greene, and Solutions Consultant, Henry Li, provide durables retailers and manufacturers with much-needed visibility into the impact COVID-19 is having on purchases, as well as insight into what to expect post-pandemic.

You will learn:

• Which channels are seeing the biggest shifts

• Which shopper segments are still buying, and which have postponed

• Which consumers will drive pent-up demand post-pandemic