| Feb 17, 2022

Better-for-You Insights: Engaging Health-Conscious Shoppers

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Better For You Title Slide

Better-for-you has become a popular trend across food and beverage categories as consumers cultivate more health-conscious lifestyles. However, the trend’s true impact varies across categories, as many healthier options are still losing share of wallet to more indulgent brands. In this webinar, find out who the BFY shopper is, what the emerging trends and brands are for BFY, and the innovation shoppers are looking for across the Frozen Foods, Dairy, and Snacks categories.

Numerator Consultants, Alison Henley and Brian Reid, share how BFY has been trending across the Frozen Foods, Dairy, and Snacks categories within the last year. Specifically, you will learn:

  • How do consumers define BFY?
  • Who is the BFY shopper in comparison to the general buyers of each category?
  • What are the emerging trends and brands within BFY?
  • What types of innovation are consumers looking for in BFY brands?
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Alison Henley
Senior Consultant
Brian Reid