Through last year’s macroeconomic turbulence, the beauty industry proved more resilient than a waterproof mascara— it was the fastest-growing consumer sector of 2023, enjoying nearly 16% year-over-year growth fueled by premiumization and increased consumption.

Watch Numerator experts and Coty’s Rosanne Olken, Director of Consumer & Shopper Insights for a discussion of the key consumer trends driving this beauty sector “glow up” and strategies for business leaders looking to incorporate those themes into their planning. Register today to learn about the three movements currently defining beauty consumer behavior:

• The Clean Movement: Consumers are moving again, and demand for body care products that provide unique benefits and a sensory experience is rising.
• The Ingredient Movement: Consumers are increasingly knowledgeable about ingredients, and the expectation for multiple product benefits in face care is at a peak.
• The Beauty-for-All Movement: Makeup is bifurcating towards both ends of the price spectrum— while some consumers are indulging in prestige beauty, others are seeking affordable options that provide value.