Is Non-Traditional the New Traditional?
Do you know where the modern consumer is shopping? As sales and occasions continue to shift away from traditional channels like food, drug and mass, a comprehensive understanding of non-traditional channels grows more imperative.
How well are non-traditional channels covered by legacy panel and syndicated point of sale data? What percent of sales are taking place in non-traditional channels, and what is driving that growth?
Download our latest infographic to get the most up-to-date look at the modern consumer.