The Growing Omnichannel World
Retailers and manufacturers are blind to consumer spend in non-traditional channels. Explore how omnichannel visibility is increasingly essential in measuring overall market growth. Compare dollar and basket growth between traditional channels and "blind spot" channels like eCommerce, convenience, club, and more.
Download this infographic to understand:
- Basket sales growth (measured by Numerator's InfoScout OmniPanel data, Scan Panel, and POS data)
- Dollars not tracked by Legacy POS
- Blind spot is growth
- The impact of omnichannel shoppers and their online purchase behavior