Discover how poppi partnered with Numerator to identify high-value, under-reached demographics and build a data-driven media strategy to increase household penetration. By leveraging Numerator Insights to analyze purchase behavior by generation, the brand uncovered new opportunities to expand beyond their core audience and drive growth.

This case study demonstrates how consumer insights and media planning data can work together to optimize campaign strategy—connecting shopper profiles directly to media channel selection and measurable business outcomes.

Learn how we:

• Identified untapped demographic segments by analyzing category and brand performance across generations
• Aligned media strategy with shopper behavior using insights into how different audiences consume media
• Measured and validated campaign impact by linking media activation to increases in household penetration and growth

Download the full media strategy case study to see how brands use shopper data to target the right audiences and drive measurable results.