Discover how a leading produce brand partnered with Numerator to win a major retail opportunity by combining shopper insights with real-time consumer feedback. Using Numerator Insights and AskWhy surveys, the brand quickly uncovered key drivers of shopper behavior and built a data-backed strategy to penetrate a previously untapped retailer.

This case study demonstrates how on-demand insights and rapid survey capabilities can help brands respond to time-sensitive retailer requests, uncover leakage drivers, and develop winning assortment, pricing, and merchandising strategies.

Learn how we:

• Identified shopper leakage and competitive threats by analyzing where consumers were purchasing and why they chose competitors like Walmart and Costco
• Uncovered actionable consumer insights in hours using AskWhy surveys to reveal key drivers like price, convenience, and preference for smaller pack sizes
• Developed a winning retail strategy by aligning assortment, promotions, and merchandising to shopper needs—resulting in sole supplier status and a projected $11M revenue opportunity

Download the full retail strategy case study to see how brands use real-time insights to win new partnerships and drive category growth.