Discover how a leading global food and beverage brand partnered with Numerator to measure the impact of promotional strategy and retailer feature changes on shopper behavior. By combining Numerator Promotions Intel with shopper purchase data, the brand uncovered how promotions influence household penetration, repeat purchase, and competitive threats.
This case study highlights how promotion analytics and shopper insights can help brands quantify the value of promotional investments, defend against private label competition, and influence retailer strategy.
Learn how we:
- Measured the true impact of promotions by comparing shopper behavior during promo vs. non-promo weeks, uncovering a 2.3x lift in household penetration
- Identified competitive threats by analyzing how private label gains share when promotional support is reduced
- Built a data-driven case for increased promotions by demonstrating higher spend per trip and increased repeat purchase during promotional periods
Download the full promotion analytics case study to learn how brands optimize promotional strategy to drive growth and defend market share.
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