Discover how a leading global food and beverage brand partnered with Numerator to measure the impact of promotional strategy and retailer feature changes on shopper behavior. By combining Numerator Promotions Intel with shopper purchase data, the brand uncovered how promotions influence household penetration, repeat purchase, and competitive threats.
This case study highlights how promotion analytics and shopper insights can help brands quantify the value of promotional investments, defend against private label competition, and influence retailer strategy.
Learn how we:
- Measured the true impact of promotions by comparing shopper behavior during promo vs. non-promo weeks, uncovering a 2.3x lift in household penetration
- Identified competitive threats by analyzing how private label gains share when promotional support is reduced
- Built a data-driven case for increased promotions by demonstrating higher spend per trip and increased repeat purchase during promotional periods
Download the full promotion analytics case study to learn how brands optimize promotional strategy to drive growth and defend market share.
Download Now
Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.
Stay in the know with the latest from Numerator.
Article
The Purposeful Pantry: A Strategic Guide to Earning Relevance in the Modern Center Store Basket
Center Store grocery trends reveal how packaged foods, pantry staples, meal solutions, private label and changing shopper priorities are reshaping…
Learn More
Webinar
The Purposeful Pantry: Rethinking Center Store Growth
Join for a data-driven look at the changing role of Center Store and what it means for brands and retailers.
Learn More
Webinar
State of Trade Promotions 2026: The Changing Value Equation
Join for a data-driven look at the evolving promotional landscape and what it means for 2027 planning.
Learn More