Discover how Every Man Jack partnered with Numerator to better understand its target consumer and category positioning to drive innovation and expand into new product categories. By leveraging receipt-backed shopper behavior (Insights) and verified consumer feedback from surveys (Verified Voices), the brand uncovered key opportunities to strengthen retailer partnerships and fuel growth in a competitive market.

This case study demonstrates how real consumer sentiment, loyalty data, and shopper behavior analysis can inform product development, optimize assortment strategy, and help brands stand out in saturated categories like men’s personal care.

Learn how we:

• Defined a high-value target audience by analyzing shopper demographics, loyalty, and category engagement
• Expanded into new categories and retail opportunities using data-backed insights to demonstrate incremental growth potential
• Drove product innovation by uncovering consumer preferences that led to new scent development and increased engagement

Download the full shopper insights case study to learn how brands use data to guide innovation and grow retail partnerships.