Discover how Dial partnered with Numerator to measure the true impact of trade promotions and demonstrate their value to retail partners. By leveraging Numerator Promo Insights, the brand connected promotional activity directly to shopper behavior, uncovering who buys during promotions and how those behaviors evolve over time.

This case study shows how promotion effectiveness measurement and shopper analytics can help brands quantify performance, drive retailer conversations, and identify opportunities for portfolio expansion.

Learn how we:

• Measured promotion effectiveness end-to-end by analyzing shopper behavior before, during, and after promotional periods
• Identified high-value shopper segments that are more likely to engage during promotions and drive incremental growth
• Demonstrated long-term impact by showing repeat purchase behavior, with 39% of promo buyers continuing after the promotion ended

Download the full promotion effectiveness case study to learn how brands use shopper data to prove value and optimize trade strategy.