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Rethinking Consumer Appetite for Restaurants: How GLP-1 Medications Impact Guest Behavior

Our just-published report leverages Numerator’s proprietary consumer panel to analyze the behavior of verified fast f...

Risky Recall: Why Verified Buyer Data Is the New Research Imperative

Discover the disconnect between what consumers say and what they do. Numerator's latest study compares survey respons...

Summer Vacation 2025: Who’s Traveling and Who’s Not?

Explore how Gen Z and Millennials are driving growth in private label sales and what brands must do to meet their evo...

Consumer Trends in Clean Living

Discover how “clean” preferences shape lifestyle and shopping choices—revealing key attitudes, behaviors, and the bra...

Beverage Behaviors

Our just-published Beverage Behaviors report explores growth dynamics across both alcoholic and non-alcoholic beverag...

Private Label’s Next Power Players: Gen Z

Explore how Gen Z and Millennials are driving growth in private label sales and what brands must do to meet their evo...

Decoding Private Label: Generational Preferences

In a retail landscape shaped by economic headwinds, generational turnover, and shifting definitions of value, private...

The SNAP Evolution: Supporting Shoppers in a Changing Economy

Explore how proposed SNAP cuts could reshape consumer behavior and retail spending, with wide-reaching effects across...

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