About the Data
More than 300,000 Americans snap pictures of their everyday shopping receipts via Numerator’s mobile apps. The first 26,000 receipts reported from trips to Walmart on Thanksgiving night and Black Friday were analyzed to provide a quick read on this year’s hottest items based on unit sales.
Throughout the 2016 holiday shopping season, our team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys and more to provide the richest set of shopper insights available.
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