But what did shoppers purchase online? At top retail sites like Amazon.com, Walmart.com, Target.com, BestBuy.com, and Kohls.com, we saw a range of categories represented, from smart speakers to toothbrushes and gaming consoles to DNA kits.
About the Data
More than 300,000 Americans snap pictures of their everyday shopping receipts via Numerator’s mobile apps. The first 39,000 receipts reported on Cyber Monday were analyzed to provide a quick read on this year’s hottest items based on unit sales and dollar sales for each major retailer.
Throughout the 2017 holiday shopping season, our team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys, and more to provide the richest set of shopper insights available.
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