PRIME DAY

LIVE TRACKER 2025 – COMING SOON!

Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into what happens on Prime Day. Our 2025 tracker will run from July 8 through July 11.

2025 Prime Day Coverage Coming Soon

Numerator’s Prime Day 2025 Tracker kicks off on July 8!

2024 Prime Day Highlights Report

Our Prime Day Highlights report leverages observed purchase behaviors from our Total Commerce Panel and Verified Voices survey insights from over 8,000 verified Prime Day shoppers. Learn how different generations shopped, which categories grew the most, and what shoppers thought of the deals offered.

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Prime Day 2024 Report Cover

Check out past Prime Day coverage from Numerator.

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The Opportunity and Impact of Digital Sales Events
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Prime Day 2023 Recap
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Prime Day 2022 Recap
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