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Private Label’s Next Power Players: Gen Z

Explore how Gen Z and Millennials are driving growth in private label sales and what brands must do to meet their evo...

Decoding Private Label: Generational Preferences

In a retail landscape shaped by economic headwinds, generational turnover, and shifting definitions of value, private...

The SNAP Evolution: Supporting Shoppers in a Changing Economy

Explore how proposed SNAP cuts could reshape consumer behavior and retail spending, with wide-reaching effects across...

The Promotional Effectiveness of Retailer Loyalty Programs

Over the past year, Walmart, Target, and Dollar General have leaned into loyalty and cashback programs to retain valu...

Numeration 2025 Recap: The Next Generation of Consumer Insights

Explore the future of consumer intelligence at Numeration 2025, where industry leaders and experts from brands like K...

Numerator Spark Sessions: Igniting Emerging Brand Growth

Join our Spark Session on June 25th at 10 AM CT! TJ Moore, Vice President of Category Insights at Nutrabolt, and Nick...

Tapping into Competitive Shopper Insights: How to Unlock Brand Differentiation

In today’s competitive retail landscape, knowing how your shoppers compare to your competitors’ is more important tha...

Spring Black Friday 2025: Consumer Intentions and Early Read Performance

Discover how Spring Black Friday 2025 is reshaping home improvement shopping. Our latest report breaks down who’s buy...

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