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Emerging Brands Summit 2025 Recap

Learn how emerging brands are unlocking the power of panel data to accelerate new opportunities based on verified sho...

LTO Winners & Losers: Q2 2025

Discover how leading restaurants are using limited-time offers (LTOs) and new menu items to boost traffic and loyalty...

Labor Day 2025 Preview

Our just-published Numerator Labor Day Preview highlights celebration, shopping and spending plans for the holiday

Amazon Prime Day 2025 Recap

Prime Day 2025 set new records as shoppers shifted spending habits and priorities. Numerator’s recap report unpacks k...

Back to School 2025: School Meals and Great Deals

Learn more about 2025 back-to-school shopping with deep dives into deal-seeking, lunchbox logistics and school-provid...

Hispanic Consumer Spending: Caution Replaces Confidence

Explore the shifting landscape of Hispanic consumer spending, highlighting key trends in purchasing behaviors and eco...

Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data

“POS data is fundamentally about measuring sales. Panel data is about understanding people.” Consumer Insights are on...

Beverage Behaviors: The Stories Shaping Drink Trends in 2025 and Beyond

Discover the top beverage trends for 2025 and 2026, from Gen Z's evolving preferences to gut health and hydration inn...

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