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Better understand the nuances in shopping, spending and saving among members of this up-and-coming generation.

In our annual report, discover three central visions Numerator has built for leaders to follow in 2023 and what it means for your brand.

Understand how consumers expect to celebrate and shop for upcoming 2023 holidays.

price pulse

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Get the most timely look at rising prices available in the market with channel-specific views and added cuts for consumer demographic segments.

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Women influence billions of dollars in male centric-categories. Nonetheless, certain brands and categories have continued to focus on men as the target consumer, leaving dollars on the table with valuable female shoppers. ​In our latest consumer deep dive in honor of Women’s History Month, you’ll meet the female shoppers breaking category stereotypes.

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