In an early read of the full 48 hour Prime Day 2022 event, the average order size was $52.26, up from $44.75 in the same reporting period on Prime Day 2021. Nearly two-thirds (62%) of households shopping Prime Day placed 2+ separate orders, bringing the average household spend to roughly $144.56.
Prime Day 2022 Recap Report
Get comprehensive Prime Day 2022 results in our Prime Day 2022 Recap Report, with insights from observed purchase behaviors, verified buyer surveys, and comparisons to Walmart+ Weekend and Target Deals Days.
2022 Live Prime Day Tracker (ENDED)
Final Update Completed 9:00 AM ET 7/14 based on:
PRIME DAY ORDERS
VERIFIED BUYER SURVEYS
How much did shoppers spend on Prime Day 2022?
What did people buy during Prime Day 2022?
The top five items sold this Prime Day were Fire TV Sticks, Echo Dot 4th Gens, Blink Cameras & Doorbells, Amazon Gift Card Reloads and Ring Video Doorbells; Frito-Lay Variety Packs came in #6 after maintaining a place in the top five throughout the majority of the event. Most Prime Day items (58%) sold for under $20, while 5% sold for over $100. The top categories consumers said they purchased were Household Essentials (29%), Health & Beauty (28%), and Consumer Electronics (27%).
Did Prime Day benefit any other brands or retailers?
Among consumers who bought Smart Home Devices, 68% said their purchase was Amazon-branded, 41% of Consumer Electronics buyers and 37% of Household Essentials buyers said the same. 44% of Prime Day shoppers only considered Amazon for their purchases, while 56% considered other retailers and 34% compared prices before making their purchase. The majority of Prime Day shoppers (62%) only shopped at Amazon this Prime Day, but 24% made a purchase at another retailer.
How did inflation impact Prime Day 2022?
Of those who shopped both this Prime Day and last, 35% spent more this year while 65% spent the same or less. Inflation also impacted 83% of Prime Day shoppers– 34% say they waited for the sale to purchase a specific item at a discounted price, while 28% passed on a good deal because it wasn't a necessity. Inflation also drove 22% of individuals to look at prices outside of Amazon before buying.