Numerator executives will be attending Groceryshop to discuss how the integration of former companies Market Track and InfoScout will provide unprecedented visibility into and understanding of the omnichannel marketplace.
Numerator is now uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel, which to-date has captured over 500 million brick-and-mortar and ecommerce purchase receipts, and the advertising (formerly Competitrack), promotion (formerly FeatureVision), ecommerce pricing (formerly 360pi) and digital shelf messaging that influence the path to purchase.