Numerator has released new Prime Day 2020 findings that, coupled with Numerator survey data, indicate Amazon will lead the holiday shopping season in terms of US household penetration.

Numerator has released Thanksgiving insights through a consumer sentiment survey of 2,000 verified shoppers to understand how people plan to celebrate, shop, and spend for Thanksgiving. In addition, an analysis of purchase data projects how shifting consumer behaviors during the COVID period could impact Thanksgiving 2020.

Numerator will publish live updates on consumer purchasing, product pricing and consumer sentiment through its Amazon Prime Day Tracker. The first data release will be available today, with subsequent updates posting throughout the Prime Day event, ending on Thursday, October 15.

Numerator has released early insights into Amazon Prime Day 2020 advertising strategies and consumer purchase intentions. This is a precursor to day-of insights that Numerator will release throughout Prime Day including verified spend, trip, item and basket metrics; shopper demographics; pricing intelligence; and verified Prime Day buyer survey data. The Numerator OmniPanel is the leading source of detailed eCommerce data, including Amazon, as part of a seamless view of consumer buying regardless of whether they shop on or offline. It is built on a technology platform enabling rapid access to data. 


Numerator has captured its one billionth receipt, each representing a verified shopping occasion. Numerator captures receipts through its award-winning Receipt Hog app to track consumer purchasing behavior for major brands and retailers and is the only consumer insights panel providing a complete omnichannel view. The milestone was achieved in just six years.

Numerator has launched a Halloween Candy Tracker to help monitor and understand how brands and retailers are adapting in the midst of uncertainty. The Candy Tracker will monitor omnichannel promotions and advertising activity within the Candy category throughout the 2020 Halloween season, and will be published weekly through early November. 

Numerator has launched Promo Insights, a new solution that provides brands visibility into the impact of promotions on household-level shopping behavior. Numerator Promo Insights links items featured on promotion to purchase behavior, providing context on the source of sales lift. For the first time, this allows brands to identify promotions that are bringing new buyers into the category/brand, shoppers influenced by promotions, and how promotional strategies drive new shoppers to retail partners. 

Numerator has received an Award of Excellence in the 32nd Annual APEX Awards, an international competition recognizing work from January 1, 2019 through December 31, 2019.  The award recognizes Numerator’s consumer app, Receipt Hog, for innovation in collecting psychographic and media consumption data directly from consumers. The Receipt Hog app collects consumer buying data that powers the Numerator Omnipanel and Numerator Insights used by Fortune 100 brands.

Numerator has launched a consumer sentiment survey to understand how people plan to celebrate, shop, and spend for Labor Day. Overall, almost two-thirds of consumers expect to celebrate and shop for Labor Day differently this year and 49% expect to spend less. Numerator polled 2,000 people with verified holiday purchases in 2019 to understand how consumer behavior could be expected to change in a time of social distancing, travel restrictions, job losses, and financial hardship.

Numerator has launched a Retailer Resilience Score for “Life on Pause” consumers.  Life on Pause consumers are one of six consumer segments identified in a Numerator segmentation study of 70,000 verified shoppers; the study will be updated quarterly to help brands, analysts and retailers understand consumer behavior across all six segments given the dynamic nature of job security, financial security, health concerns and more.

Numerator has launched a Back to School Index to understand how brands and consumers are managing through the uncertainty of school openings. The index monitors ad spend, promotional activity, and purchase behaviors versus a year ago to quantify shifts in everything from advertising strategy to consumer behavior.

Numerator has launched a new Canadian Insights platform that gives on-demand access to a comprehensive view of the Canadian consumer based on in-depth analysis of 30,000 panelists. 

Numerator is launching a new Social Equality and Awareness Flag enabling brands to track socially responsible ad messages as they are happening. The flag covers Gender Equality, Racial Equality, Socio-Economic Equality and Financial Equality topics. 

Numerator has launched a Household Penetration Acceleration Score that quantifies the extent to which cumulative household penetration has accelerated year-to-date relative to 2019. This helps brands understand the accelerated rate at which households are buying their products. 

Numerator has now quantified the rate at which eCommerce has accelerated for specific CPG categories during COVID-19. For the first time, brands and retailers can understand the step-change in pace with which consumer households turned to eCommerce solutions to meet their shopping needs. This is essential insight as brands seek to forecast 2nd half inventory and allocate marketing spend. 

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Contact: Bob Richter, Publicist