Numerator has released a new study to understand the impact of inflation on recent and upcoming shopping behavior, specifically which groups are likely to adjust behavior and where spending reductions are likely to take place. With inflation up 5.4% in June vs. prior year, the highest mark since the 2008 crisis, there is substantial fear among consumers that inflation will continue and prices of their everyday groceries, services, and other goods will continue to rise.

Kantar, the world’s leading data-driven insights and consulting company, today completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities.

Numerator has published early read results from the first 32 hours of Prime Day 2021. Data is updated throughout the two-day Prime Day event on Numerator’s live Amazon Prime Day tracker and includes verified spend, order, item and basket metrics; shopper demographics; and verified Prime Day buyer survey data, powered by Numerator’s omnichannel consumer purchase panel.

Numerator announced it will publish live updates on consumer purchasing and sentiment through its Amazon Prime Day 2021 Tracker. The first data release will be available on Monday, June 21 at Noon Eastern, with subsequent updates posting throughout the Prime Day event, ending on Wednesday, June 23.

Numerator has released the latest U.S. holiday sentiment study to understand the impact of the pandemic and vaccination status on upcoming summer holidays, and specifically, how people plan to celebrate, shop and spend for the Fourth of July.

Numerator has published a new report on Prime Day’s impact on CPG market share for Amazon and other retailers. Over the past three years, Amazon’s share of CPG sales on Prime Day has averaged a 5x increase versus CPG market share on Amazon the month prior to Prime Day. All reporting is from Numerator TruView omnichannel share data and reflects market share for consumer packaged goods.

Numerator has launched a new Canadian holiday sentiment study to understand the impact of the pandemic and vaccination status on upcoming holidays, and specifically, how people plan to celebrate, shop and spend for Victoria Day, Father’s Day, St. Jean Baptiste Day, and Canada Day 2021.

Numerator has published a new report on omnichannel market share growth by generation during the COVID-19 pandemic. The research uses data from Numerator’s new omnichannel market share solution, TruView. All reporting reflects market share for consumer packaged goods.

Numerator has launched a new holiday sentiment study to understand the impact of the pandemic and vaccination status on upcoming holidays, and specifically, how people plan to celebrate, shop and spend for Mother’s Day, Memorial Day, and Father’s Day 2021. 

Numerator has announced the launch of an omnichannel market share measurement system for CPG brands and retailers, called TruView. Market share is a primary metric used to evaluate brand performance by brand manufacturers, retailers, and industry and sell side analysts. Numerator TruView modernizes market share measurement to seamlessly measure in-store, online and emerging retail channels.

Kantar, the world’s leading data analytics and brand consulting group today announced the company has reached a definitive agreement with Vista Equity Partners to acquire Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over 1 million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities.

Numerator, today announced a multi-year investment unpinning significant enhancements in its omnichannel consumer data. The focus of this investment has been on new data capture, large scale transcription and a more flexible data architecture.

Numerator has announced the launch of Portfolio Insights. Portfolio Insights is designed to help manufacturers understand brand performance and growth opportunities based on how consumers enter into their portfolio of brands and evolve across products over time.  

Numerator has launched a Grocery Vulnerability Index to guide CPG brands and retailers on the impact that increased out-of-home dining has on selected grocery categories, as restaurants add capacity and COVID-19 vaccinations become widely available. The index measures the likelihood that a change in quick service restaurant (QSR) spending correlates to a change in spending on a given grocery category.

Numerator has launched a Vaccinated Shopper Behavior Tracker to study the impact of COVID-19 vaccines on consumer shopping behavior. The tracker showcases the weekly, cross-channel purchase behavior of more than 7,000 early vaccinated shoppers, and spans 13 channels, including online. Vaccinated shoppers are defined as having been fully vaccinated by March 1st of this year, based on a survey fielded to Numerator’s entire 100k (static) consumer OmniPanel.

How can Numerator support your story?


Contact: Bob Richter, Publicist
press@numerator.com