PRESS RELEASES

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Contact: Bob Richter, Publicist press@numerator.com

> Price Gap Growing Between Private Label and National Brands; 99% of U.S. Households Now Purchasing Private Label Products, Numerator Reports

27% of Private Label Buyers Unaware of Retailer Affiliation; Premium Store Brands Now Represent 40% of Private Label Spend

> Egg Prices Up 82% vs. Year Ago; Half of U.S. Consumers Noticing Egg Shortages, Numerator Reports

52% of Egg Buyers Report Seeing Egg Surcharges at Restaurants; 27% Now Opting for Least Expensive Eggs

> Economic Blackout: 12% of U.S. Consumers Plan to Participate on April 18-20, Numerator Reports

February 28 Blackout Caused 2.2 Point Drop in Household Penetration at Amazon, Target, and Walmart; Penetration Declines Most Significant Among Black Consumers and LGBTQ+ Consumers

> 72% of U.S. Households Concerned About Recession; Majority of Households Across Political Spectrum Believe Tariffs Will Hurt Economy, Numerator Reports

72% of Consumers Concerned About Rising Prices on Everyday Goods (vs. 64% in Feb 2025); 83% Plan to Change Shopping Behaviors in Response to Tariffs

> Numerator Launches 200,000 U.S. Household Static Panel, Setting New Standard for Data Quality

Introduces In-market Promo Dampening, Delivering the Most Accurate View of Natural Consumer Buying Behavior

> Numerator Announces May 2025 Expansion into Germany, First European Market

Consumer Rewards App to Drive Market Research Innovation for German Brands and Retailers

> Numerator Launches Verified Voices Direct Research Platform for Canadian Brands and Retailers

Comprehensive Research Platform Built on Verified Canadian Buyers

> 65% of Consumers Plan to Watch Super Bowl LIX, Up From Last Year; Budweiser Most Anticipated Advertiser, Numerator Reports

Chiefs Fans Prefer Michelob Ultra and Coors, Eagles Fans Reach for Miller and Corona; Viewers Mixed on Taylor Swift: 28% Dislike Attention She Receives, 21% Say She Brings New Fans to NFL

> 2025 Consumer Trends: Numerator Publishes Annual Visions Report

High-Income Households Driving 2x Growth vs. Low-Income Households across CPG, General Merchandise, and Limited-Service Restaurants; Amazon Under-performs vs. Costco and Mass Retailers with 2024 Top Brands

> 71% of Egg Buyers Noticing High Prices, 55% Seeing Shortages, Numerator Reports

Consumers Willing to Pay Up to $4.90 per Dozen; 40% Skip the Purchase Altogether and 26% Trade up to Premium Brands When Standard Eggs are Sold Out

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