Belcher’s Extensive Operational Experience Will Drive the Next Phase of Numerator’s Growth

Numerator today announced the expansion of its executive team with the appointment of Eric Belcher as CEO to drive operational and commercial performance across the company’s broader portfolio. Dennis Moore, CEO since 2016, an established analytics expert, will now focus exclusively on Numerator’s rapidly growing consumer insights business as President, Panel Solutions. The new leadership structure is designed to capture the unique opportunity of Numerator’s Omnipanel Insights platform while accelerating overall growth.

“Eric joins Numerator as a seasoned leader with deep experience in high growth companies and industries. He has helped transform businesses through enabling technology, opening new markets, and building and acquiring new capabilities,” said Martin Taylor, Operating Principal at Vista Equity Partners and member of Numerator’s Board of Directors. “We have a unique opportunity to have a major impact on an industry that is ripe for disruption, and we look forward to working with Eric, Dennis and the entire Numerator team to further accelerate innovation and growth.”

Belcher previously served as President and Chief Executive Officer for InnerWorkings, a leading global marketing execution firm, from 2009 to 2018. Belcher was the key executive in building it from a small, regional private company of $30 million in annual revenue to a global public company with $1.2 billion in revenue and physical operations in over 30 countries. Belcher is credited with the creation of technology-enabled marketing execution as the industry standard. Belcher will draw on his diverse experience and his familiarity with Numerator’s brand customers and marketing ecosystem from his previous roles to address dynamic market conditions and focus on exponential growth.

Belcher commented, “The combination of the Numerator customer base, product innovation opportunity, and Vista’s commitment to growth offers a unique opportunity to fundamentally redefine how brands understand what and why consumers buy and the transformation of marketing research to technology-enabled solutions. Our comprehensive view of what influences consumer buying, coupled with the most modern platform for understanding consumer behaviors, presents an exciting advantage and an opportunity that I look forward to capturing.”

Moore has been focused on market research and consumer insights for most of his career and is a recognized and well-respected industry expert. The rapid growth in the consumer insights industry and strong market interest in Numerator Insights has been a primary focus of Moore for the past year. With the addition of Belcher, Moore will now increase his focus on Numerator’s panel business.

“There is incredible demand in our consumer insights panel, and I have been spending most of my time here because of the enormous opportunity it represents for our clients and the company,” said Moore. “Eric joining will help drive company performance and enable me to exclusively focus on consumer insights, our customers, and reshaping the industry for significant growth.”

Numerator’s Omnipanel is growing at a pace of over 200 million receipts collected annually. The static panel has increased by 33% in the last two years with, further growth planned by year-end 2020. Numerator has launched 350, 150, and 11 new psychographic features, media consumptions behaviors, and premium people groups respectively this year alone.



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