PRESS RELEASES
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Contact: Bob Richter, Publicist
press@numerator.com
> 55% of U.S. Consumers Plan to Watch 2024 Summer Olympics, Numerator Reports
60% Plan to Watch Via Streaming Services; Gen Z Consumers More Likely to Purchase Products Endorsed by Olympians
> Numerator Verified Buyer Survey Responses Now Integrated Into Reports Within Hours
Automated Access to Verified Buyer Research Tool, AskWhy, Now Available in 11 Numerator Insights Reports
> Amazon Prime Day 2024 Early Results Are In, Numerator Reports
68% of Prime Day Shoppers Extremely or Very Satisfied With Deals, 53% Compared Amazon Prices with Other Retailers; Average Order Size Up from Prime Day 2023
> Numerator Launches Larger Panel and New Platform Capabilities in Canada
50% Increase in Panel Size YOY, New Survey and Insights Capabilities for Canadian Brands and Retailers
> More Than 40% of Americans Expected to Shop Amazon Prime Day 2024, Numerator Reports
New Retail Sales Analysis Shows Amazon Dominating July Events; Target and Walmart See Double Digit Boosts in October Events
> 73% of Consumers Plan to Celebrate Independence Day, 48% Plan to Purchase Alcoholic Beverages, Numerator Reports
Lays, Hellmann’s, Ball Park, Sweet Baby Ray’s, and Bush’s Best Poised for Pre-Fourth of July Spikes
> 61% of Electric Vehicle Owners More Likely to Shop at Retailers with Charging Stations, Numerator Reports
30% of EV Owners Reside in Pacific US, 46% Own a Tesla Vehicle; Savings on Fuel & Maintenance Top Environmental Concerns in EV Purchase Decisions
> 57% of Consumers Plan to Celebrate Memorial Day Weekend; 44% Plan to Purchase Alcoholic Beverages, Numerator Reports
Gen Z More Likely to Shop at Dollar Stores, Gen X More Likely to Purchase Alcoholic Beverages for Holiday Weekend; Goose Island, New Glarus, Guinness Poised for Memorial Day Spike in Unit Sales
> 64% of U.S. Households Buy Seasonal Allergy Medication; 72% of Buyers Say Brand Name and Private Label Offer Same Quality, Numerator Reports
17% of Allergy Med Buyers Are More Likely to Consider a Brand After Seeing Ads; Zyrtec, Claritin, Equate (Walmart) Capture Highest Share of Spend
> 78% of Consumers Plan to Celebrate Mother’s Day, Gen Z Twice as Likely to Give Gifts, Numerator Reports
36% of Consumers Plan to Give Mother’s Day Gifts, 34% Plan to Dine Out; 54% of Mother’s Day Alcohol Buyers Opt for Wine