PRESS RELEASES

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Contact: Bob Richter, Publicist press@numerator.com

> Numerator October Consumer Price Index Reveals Prices for Everyday Goods Up 2.68% vs. 2024

Advance Release Shows Inflation Remains Elevated and Has Been Increasing Since the Beginning of the Year

> Numerator to Launch New Inflation Data on November 13

Comprehensive Approach Captures Both Price Changes and How Consumers Adapt Their Shopping, While Closely Tracking U.S. Government Inflation Measures

> 81% of Consumers Celebrating Halloween Plan to Purchase Candy; 50% Say Tariffs Will Impact Their Shopping, Numerator Reports

Reese’s Has Highest Household Penetration Among All Candy Brands, Nerds Breaks Into Top Five for Gen Z and Millennials

> Numerator GLP-1 Hub Reveals Purchase Trends From 30K Consumers

GLP-1 Households with a Goal of Losing at Least 15 Pounds Cut Spending by 10% Across 100+ Consumer Goods Categories

> BellRing Brands Extends Multi-Year Partnership with Numerator

Single-sourced Consumer Data Fuels Growth Strategy in Evolving Health & Wellness Category

> Amazon Prime Big Deal Days Early Read Results Are In; Consumers Focusing on Household Essentials, Numerator Reports

Top Prime Big Deal Days Items: Dawn Platinum Powerwash, Premier Protein Shakes, Lysol Disinfecting Wipes; 23% of Shoppers Bought Holiday Gifts, 48% Said Tariffs Impacted Their Purchase Decisions

> 93% of Acetaminophen Buyers Plan to Continue Purchasing; Tylenol Brand Trust Remains High, Numerator Reports

91% of Expecting Parents Surveyed Consider Medication Safe to Take as Directed

> Gen Z and Millennial Share of Consumer Spend Grows to 32%, Up 8 Points vs. 2020, Numerator Reports

Target Captures Twice the Share Among Gen Z Compared to U.S. Average; 44% of Gen Z Consumers Have Shopped on Social Media Platforms in the Past Month

> Hispanic Consumers Represent 15% of U.S. Spending; Household Spending Growth Sharply Decelerating, Numerator Reports

60% of Hispanic Shoppers Say They Would Stop Buying from Brands That Don’t Reflect Their Values; 80% Say Rising Prices Make Non-Essentials Harder to Afford

> Numerator Launches Verified Voices in Germany

Unbiased Feedback from 35,000 Verified Buyers Now Available via DIY Research Platform and Strategic Consulting

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