PRESS RELEASES
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Contact: Bob Richter, Publicist
press@numerator.com
> BellRing Brands Extends Multi-Year Partnership with Numerator
Single-sourced Consumer Data Fuels Growth Strategy in Evolving Health & Wellness Category
> Amazon Prime Big Deal Days Early Read Results Are In; Consumers Focusing on Household Essentials, Numerator Reports
Top Prime Big Deal Days Items: Dawn Platinum Powerwash, Premier Protein Shakes, Lysol Disinfecting Wipes; 23% of Shoppers Bought Holiday Gifts, 48% Said Tariffs Impacted Their Purchase Decisions
> 93% of Acetaminophen Buyers Plan to Continue Purchasing; Tylenol Brand Trust Remains High, Numerator Reports
91% of Expecting Parents Surveyed Consider Medication Safe to Take as Directed
> Gen Z and Millennial Share of Consumer Spend Grows to 32%, Up 8 Points vs. 2020, Numerator Reports
Target Captures Twice the Share Among Gen Z Compared to U.S. Average; 44% of Gen Z Consumers Have Shopped on Social Media Platforms in the Past Month
> Hispanic Consumers Represent 15% of U.S. Spending; Household Spending Growth Sharply Decelerating, Numerator Reports
60% of Hispanic Shoppers Say They Would Stop Buying from Brands That Don’t Reflect Their Values; 80% Say Rising Prices Make Non-Essentials Harder to Afford
> Numerator Launches Verified Voices in Germany
Unbiased Feedback from 35,000 Verified Buyers Now Available via DIY Research Platform and Strategic Consulting
> Numerator Expands AI Capabilities Across Verified Voices Research Platform
New Features Combine Speed of AI and Automation with Accuracy of Verified Purchase Respondents to Improve Brand Decision-making
> 74% of U.S. Consumers Value “Clean Living,” Numerator Reports
78% of Consumers Support More Restrictions on Artificial Dyes; Costco, Publix, and Aldi Capture Higher Percentage of Grocery Spend Among Clean Living Shoppers
> Numerator Announces $1M Platform Survey Giveaway to Demonstrate Impact of Verified Buyer Sample
Verified Voices Platform Expanded Following $80M Multi-Year Innovation Investment
> Amazon Prime Day 2025 – First Half Results Are In; Consumers Prioritizing Essentials Over Splurges, Numerator Reports
Top Prime Day Items: Liquid I.V. Packets, Dawn Platinum Powerwash, Premier Protein Shakes; Prime Day Household Spend Over $126, 51% of Shoppers Have Placed 2+ Orders