The Numerator Stockpiling Index will be published weekly to help brands, retailers, analysts and others with much-needed understanding of how in-store stockpiling behaviors are driving retail sales, as well as to start to anticipate the trailing impact on the second half of 2020. Understanding causal behaviors is key to retailers and brands determining strategy and action planning. 

Numerator will now publish a weekly Numerator Shopping Behavior Index tracker to provide needed visibility into consumer buying behavior shifts driven by COVID-19 (Coronavirus). The Numerator Shopping Behavior Index highlights shifts in U.S. consumer buying behavior versus a year ago across 14 retail channels on a week by week basis.

Numerator has announced that it has signed a long-term lease on a new global headquarters at the iconic Marshall Field’s building where Chicago’s technology corridor intersects with retail.

Kalra will lead all aspects of the company's legal strategy, including the company's commitment to remain at the forefront of transparent, equitable consumer data collection.

Numerator, an industry leader in consumer and shopper insights, announced today that it has donated $581k to schools nationwide on behalf of users of its mobile app, Shoparoo. Over 39,000 users across the US have downloaded Shoparoo to upload photos of their receipts from retail purchases in exchange for "Roo Points." 

Numerator announced today that its InfoScout OmniPanel and Numerator Insights now include an expansion of Premium People Groups into a range of specialty topics. This follows the launches of Premium People Groups for Mom & Baby, Pet, and Health last year.

The new leadership structure is designed to capture the unique opportunity of Numerator’s Omnipanel Insights platform while accelerating overall growth.

Numerator goes beyond demographics to map 350 psychographic and 150 media consumption descriptions to validate purchasing behavior on a 1-1 basis at scale. This eliminates the need to leverage claimed consumer purchase behavior, projected psychographics based on look-alike models or both.

Numerator captures receipts to track consumer retail purchasing behavior for major brands and retailers. The 700 million receipts provide rich coverage beyond traditional brick and mortar retailers (grocery, mass and drug stores) which have contracted to 58% of CPG sales*.

This partnership allows clients of both Numerator and Ebiquity to expand the scope of their monitoring to include creative messaging and media data from over 80+ countries. Know the moment new ads break around the globe with 24/7 access to an Ad Intelligence platform independent of time zones and business hours.

Numerator executives will be attending Groceryshop to discuss how the integration of former companies Market Track and InfoScout will provide unprecedented visibility into and understanding of the omnichannel marketplace.

Numerator is now uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel, which to-date has captured over 500 million brick-and-mortar and ecommerce purchase receipts, and the advertising (formerly Competitrack), promotion (formerly FeatureVision), ecommerce pricing (formerly 360pi) and digital shelf messaging that influence the path to purchase.