Numerator has launched a Sweet Treat Tracker to monitor omnichannel sales trends across categories typically viewed as indulgences, including candy, bakery sweet goods, baking chips and mixes, frozen desserts, ice cream, packaged cookies and snack cakes.

Numerator has launched a Health Trends Tracker to monitor sales trends and consumer sentiment among select health categories associated with start of year health intentions, including Fresh and Frozen Produce, Vitamins & Supplements, Meat Alternatives, and Activity Trackers & Smartwatches.

Numerator announced that Bridgette Heller has joined its Board of Directors as of January 2021. Heller has held senior executive leadership roles at Danone, Merck & Co., Johnson & Johnson and Kraft Heinz over her 35 year career, and she is currently a member of Novartis' Board of Directors.

Numerator has launched a consumer sentiment study to understand how people plan to celebrate, shop and spend for Valentine’s Day 2021. Overall, nearly half (45.8%) of consumers plan to celebrate at home due to COVID-19 concerns, and more than half (52.5%) plan to buy their Valentine’s gifts online.

Numerator has released a new analysis on consumer shopping trips in tracked and untracked channels for 200 major CPG product categories. Tracked channels typically include brick and mortar stores in the food, drug and mass retail channels. Untracked channels include convenience, health, beauty, pet, liquor, dollar and specialty stores, as well as all online shopping.

Numerator has launched a consumer sentiment study to understand how consumers plan to watch and spend regarding Super Bowl LV. Overall, there will be fewer repeat watchers, fewer gatherings, and less planned spend. Numerator polled 1,500 past Super Bowl viewers, evaluating responses using psychographic data collected via MicroSurveys. 

Numerator has introduced Paid Social Media and streaming ads in the form of Ad-Supported Video On-Demand (AVOD) monitoring through Numerator Ad Intel. Numerator Ad Intel will now report on 24 media channels with the two new additions -- providing intelligence into creative and ad spend.

Numerator announced the acquisition of Information Machine LLC to further enhance its consumer purchase data. The acquisition of Information Machine will allow Numerator to add high volumes of additional purchase data to consumer panelist profiles, creating another step-change in its core consumer panel quality. 

Numerator has released data showing Amazon for the first time had the highest share of spend over the Black Friday shopping weekend, which covers Thursday through Sunday.  This reflects all retailer banners across fast moving consumer goods channels, eCommerce, apparel and speciality stores. This data is available for key retailers in total and by generation, income level and ethnicity.

Numerator has launched a Holiday Gifting Tracker to monitor advertising, promotions and sales trends for top gifting categories during the 2020 holiday season. New data is released weekly for key gifting categories including Apparel, Beauty, Electronics, Gift Cards, Home Goods, Power & Hand Tools and Toys & Games. 

Numerator has released new Prime Day 2020 findings that, coupled with Numerator survey data, indicate Amazon will lead the holiday shopping season in terms of US household penetration.

Numerator has released Thanksgiving insights through a consumer sentiment survey of 2,000 verified shoppers to understand how people plan to celebrate, shop, and spend for Thanksgiving. In addition, an analysis of purchase data projects how shifting consumer behaviors during the COVID period could impact Thanksgiving 2020.

Numerator will publish live updates on consumer purchasing, product pricing and consumer sentiment through its Amazon Prime Day Tracker. The first data release will be available today, with subsequent updates posting throughout the Prime Day event, ending on Thursday, October 15.

Numerator has released early insights into Amazon Prime Day 2020 advertising strategies and consumer purchase intentions. This is a precursor to day-of insights that Numerator will release throughout Prime Day including verified spend, trip, item and basket metrics; shopper demographics; pricing intelligence; and verified Prime Day buyer survey data. The Numerator OmniPanel is the leading source of detailed eCommerce data, including Amazon, as part of a seamless view of consumer buying regardless of whether they shop on or offline. It is built on a technology platform enabling rapid access to data. 


Numerator has captured its one billionth receipt, each representing a verified shopping occasion. Numerator captures receipts through its award-winning Receipt Hog app to track consumer purchasing behavior for major brands and retailers and is the only consumer insights panel providing a complete omnichannel view. The milestone was achieved in just six years.

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