Numerator announced today that its InfoScout OmniPanel and Numerator Insights now include an expansion of Premium People Groups into a range of specialty topics. This follows the launches of Premium People Groups for Mom & Baby, Pet, and Health last year.

The new leadership structure is designed to capture the unique opportunity of Numerator’s Omnipanel Insights platform while accelerating overall growth.

Numerator goes beyond demographics to map 350 psychographic and 150 media consumption descriptions to validate purchasing behavior on a 1-1 basis at scale. This eliminates the need to leverage claimed consumer purchase behavior, projected psychographics based on look-alike models or both.

Numerator captures receipts to track consumer retail purchasing behavior for major brands and retailers. The 700 million receipts provide rich coverage beyond traditional brick and mortar retailers (grocery, mass and drug stores) which have contracted to 58% of CPG sales*.

This partnership allows clients of both Numerator and Ebiquity to expand the scope of their monitoring to include creative messaging and media data from over 80+ countries. Know the moment new ads break around the globe with 24/7 access to an Ad Intelligence platform independent of time zones and business hours.

Numerator executives will be attending Groceryshop to discuss how the integration of former companies Market Track and InfoScout will provide unprecedented visibility into and understanding of the omnichannel marketplace.

Numerator is now uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel, which to-date has captured over 500 million brick-and-mortar and ecommerce purchase receipts, and the advertising (formerly Competitrack), promotion (formerly FeatureVision), ecommerce pricing (formerly 360pi) and digital shelf messaging that influence the path to purchase.